A Book Review
Richard Branson is an entrepreneur that needs no introduction. And his latest book follows in his tradition of keeping book titles that know how to get attention. Just think back to “Losing my Virginity” and “Screw It Let’s Do It”.

Aged Care Consultant Kristine Fletcher-Wode and Registered Nurse Ann Bingham, have launched the re-design of Complete Aged Care with a new logo, and a new website to promote their face-to-face placement services, and also lead a community of experts assisting carers and family members of elderly loved ones.

One of the biggest trends in 2011, was for business pages to gather “fans”.  These are people who click “Like” on a particular Facebook business page.  There has been ongoing debate about whether the quantity of fans really means more income for the business, and this leads to discussions on what is the short and long term value of having a fan.

Social media has been around now for a few years, but despite all the books and blogs with helpful tips explaining to the newbies how to do it correctly, there are still many who get it wrong.

The next big change to our Facebook profiles is truly upon us.  Yes Facebook is messing with us yet again, and this time it’s another change to our design of our profiles called – Facebook Timelines.

Twitter is up there with Facebook and LinkedIn as one of the most popular and powerful social networks on the web. Not just for micro-blogging, Twitter can be an amazing business and professional engagement tool.

Anyone in the marketing industry will know how competitive the term “Weight Loss” can be.  There are millions of businesses and products trying to get their piece of a multi-billion dollar industry.  So when a Gold Coast business came up with such a simple idea – if you want to lose weight then eat less – they then created the best tools to help – a dinner plate and a manual.

The Gold Coast is home to more than 43,000 small businesses.  This number is expected to increase as the Gold Coast continues to be one of the fastest growing regions in Australia.  As a small business it is important to keep up-to-date with the latest news, events and general activities.

Well it’s that time of the year again.  To peer into the crystal ball and see what the future hold for marketing your business.

Which opportunities will bring the most leads in 2012? Which will push your business to new heights and sweep away those competitors? Let’s have a look at some forecasts on the web.

Well, no, not really.  He is more of a really good storyteller.  

And that is the premise behind his book that I read – All Marketers Are Liars.

Follow Us on Twitter