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  • #185
    Mar 29, 2012
    Posted in:
    AdverRyting, Design, Marketing Tools

    The Pinterest Effect

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    Advertising Lesson from Pinterest.com's Success

    There’s a lesson there for every marketer. What makes content quickly absorbable is compelling imagery, imagery which Pinterest users tend to pull from predominantly-commercial websites. Words—even headlines—are secondary. As a culture, we don’t’ care about explanations and slogans, if we aren’t drawn to them through the picture(s) they accompany. As a marketer who helps other marketers, I can tell you that if the design of our marketing media centers around large, singular imagery—and those images are professionally staged and captured—our advertising will be far more effective than the current average of small business advertising media.

  • #184
    Feb 28, 2012
    Posted in:
    AdverRyting, Marketing Tools

    Who Should Manage Your Social Media Content?

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    In-house vs. Outsourced Conversations

    The problem is that social media sites are relational environments—places to do online what we do offline, admittedly with both upgrades and drawbacks over in-person conversations. In most situations you wouldn’t pay another company to go have conversations with people for you at social gatherings. So, why would you pay a company to have your conversations with your prospects and peers online?

  • #183
    Feb 14, 2012
    Posted in:
    AdverRyting, Branding

    Learning From Public Perception

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    Confronting Public Perception

    The fight to save and grow the auction industry is in the hands of us who market in it every day. Our success will require us to step out of our perspective, our conveniences, our assumptions. Our jobs will most likely continue to require more steps and a wider skill set. I’m in this, too. To maintain value for my clients, my responsibilities, packages, and services have changed over the past years. Have you found that to be true? If not, how long do you think your status quo will serve you well?

  • #182
    Feb 7, 2012
    Posted in:
    AdverRyting, Marketing Tools

    Putting a Price on Your Friends List

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    Social Media Monetization

    If I had a dollar for every time I saw or heard the words social media, my wife and I could go on an international vacation—and I don’t mean Canada. I’m sure the same holds true for you. Websites like Facebook and Twitter and YouTube are touted as marketing gold mines, the future of advertising, the magic answer for harvesting clients out of thin air.

  • #181
    Jan 22, 2012
    Posted in:
    AdverRyting, Design

    Winning The Close Ones

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    Improving Proposal Presentation

    Having helped auctioneers with proposals for over a decade, I’ve found that many auction proposals follow similar outlines and use similar selling points. So, how do you separate your plan from the competition’s one?

    The way you present it.

    Our culture is becoming more and more visually stimulated and educated; and your marketing materials need to reflect that—especially your proposals.

  • #180
    Jan 5, 2012
    Posted in:
    AdverRyting, Branding

    What Would Your Brand Do?

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    Your Brand as a Filter

    or years, I’ve rolled my eyes at mission statements and the like, especially the ones that get posted on store walls or printed in company brochures. I don’t really care what a company’s mission statement is. If your customer service and marketing already exemplify it, I already know your vision and values. If they don’t, why give me a yardstick to to measure your shortcomings?

  • #179
    Dec 21, 2011
    Posted in:
    Random Acts of Ryan

    My Biggest Christmas “Letter” Ever

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    My [In]Famous Annual Opus

    For the first year since 2004, I didn’t take a week off work this year; and Crystal and I had no vacations together—even a long weekend. So, I had to bring alive a year in which Crystal and I both worked a lot (her cumulatively more than me in terms of both days and hours) and didn’t get a lot of pictures together. I decided to entertain with random knowledge, peripheral touches with our social media streams, and as much as possible about the adventures we did find in the margins.

  • #178
    Dec 16, 2011
    Posted in:
    AdverRyting

    An Auction Bidder’s Wish List

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    Giving Your Audience What It Wants

    Does this mean advertising should be reduced exclusively to a list of bulleted descriptions? No—even if in many media, that’d be the most efficient strategy. Write your sales copy as long as space and budget will allow. Emphasis, though, belongs to the facts. Headlines should tell people if what they want might be described in the next section. Top billing should go to the unarguable.

    Make it easy for potential buyers to compare your sale item(s) to their wish list. That ease of comparison reflects on your brand, whether they bid or purchase from you or not.

  • #177
    Dec 1, 2011
    Posted in:
    AdverRyting, Marketing Tools

    5 Reasons You Should Be Using Google Alerts

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    Written for OPEN Forum by American Express

    One of the most overlooked tools in the search giant’s toolbox is Google Alerts. In the hands of a savvy entrepreneur, marketer or blogger, this superpower can be a force for good.

    The linked article is the exclusive content of OPEN Forum by American Express.

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