Perceived Value is the Key
Author: Frank Bertalli / Category: Tips and TricksSometimes marketing managers shy away from using incentives because they think they can’t afford to incorporate them into their budget. They think they have to offer something irresistible, and therefore expensive, so they don’t even try. Others who do use incentives think that they have to exaggerate the value of the incentive to get the desired result. My experience is that neither is necessary or true.
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This Tip Might Just Save Your Business
Author: Frank Bertalli / Category: Tips and TricksI can understand that it sometimes seems that if you don’t drop your prices you will lose the business but it is best to make sure that there actually are similar products out there that are priced below yours and that you can afford to sell at that price before you give in.
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2 Types of Salesmen I Despise, and 1 I Love
Author: Frank Bertalli / Category: Tips and TricksOver the years there have been all sorts of sales training programs and gurus come and go. Most of their techniques are outdated and ineffective today though I find that there are still plenty of salespeople who still use them and plenty more with no sales skills at all.
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