04
Apr
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Trying that little bit harder to make it easy

Posted in chitchat
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Got a mailer from The National Trust today. 12 months for the price of 9 or something like that. Piqued my interest; the kids are old enough now for this to be viable, and we have a puppy that likes to go to new places. My first question? What NT venues [...]

Posted by Kaeli | No Comments
31
Jan
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Is it still best to outsource new business development?

Posted in chitchat
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In these digitally connected times, you don’t need to wait for that annual industry event to engage with the people you want to do business with. It isn’t just coffee and cocktails that you can connect over, these days you can *meet* in a LinkedIn Group, connect via a hashtag, have banter on a [...]

Tags: business development; outsourcing; marketing; new business; sales; marcomms; social media; linkedin; facebook; twitter; digital; connectivity
Posted by Kaeli | No Comments
20
Jan
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People talk, businesses change….

Posted in chitchat
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A business is fundamentally two things; a brand and its people. With communications now able to flow freely between all people inside and outside the organisation the way business is done has changed whether we like it or not.
I have been thinking about the differences and the questions we all need to [...]

Posted by Kaeli | No Comments
26
Aug
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Back on the Blogwagon

Posted in chitchat
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I have not posted for a long while. I haven’t even looked at my site or managed to do anything other than the bare minimum to keep the home fires burning. I won’t go into detail, but this is because my youngest daughter Claudia was very ill and I have spent a long [...]

Tags: business, communication, content, development, effort, marketing, new business, proposition, publishing, sales
Posted by Kaeli | 2 Comments
14
Apr
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The more you put in the more you get out – please don’t forget about your new business developer

Posted in chitchat
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If you make an extra bit of effort all the time the difference is clear. Smile more, help people more, work a bit harder, be a better friend, get up a little earlier, go to bed a little earlier, run a bit faster, cook something new, bake a cake….try it, it really does make [...]

Posted by Kaeli | No Comments
25
Jan
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Rewarding disloyalty (rant alert)

Posted in chitchat
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People who know me well understand my overriding sense of fairness, and that I am unlikely to keep quiet if I think something is unfair. Recently I have again become very aware of the ‘rewards for disloyalty’ programme that seems to be in operation from some of the better known online supermarkets. Over [...]

Posted by Kaeli | 1 Comment
24
Jan
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5 ways to use social media for selling

Posted in chitchat
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I am regularly asked how I use social media for business development so thought I would write it down. I hope it helps.
Incidentally, by putting it down on paper (figuratively speaking) I noticed something. I studied physics and will never forget something my A-Level physics teacher said to me – ‘Physics is 4 [...]

Tags: advice, business development, conversation, data, facebook, Godin, groups, hard data, information, LinkedIn, listening, marketing, research, retweeting, sales, selling, Seth, social, social media, soft data, solutions, target market, twitter
Posted by Kaeli | No Comments
01
Dec
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More than just a phase – change is here to stay

Posted in chitchat
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Everybody is talking about how social media is changing everything. Some people seem to be waiting for the mist to fade and for it all to become clear so they can fully understand how it works. The way I see it is that this ‘changing’ is here to stay. Change is the new [...]

Tags: 5 year plan, business, change, children, evolution, marketing, opportunities, social media, strategy
Posted by Kaeli | No Comments
08
Nov
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What is in a job title? – Straw poll, please comment

Posted in chitchat
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I’ll be brief.
I am struggling with my ‘job title’. I am concerned it could carry negative connotations and assumption.
What is your opinion? I am currently billed as ‘business development’ on LinkedIn etc… What is your immediate reaction? Positive, negative? Neither?
All comments greatly welcomed….I am open to new suggestions [...]

Tags: comment, job title, new business, new business development, straw poll, survey
Posted by Kaeli | 1 Comment
14
Sep
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Listen and learn!

Posted in chitchat
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I don’t follow many people on Twitter, the ones that I do are a crossover of personal interests, friends, colleagues and organisations that are of interest to me and my clients – a strange mix indeed! I tend to do a lot of listening on Twitter as I am fascinated to see how people [...]

Tags: social media twitter tweet brand fear information advertising push broadcast connect leverage platform interact personal organisation marketing PR clarity society
Posted by Kaeli | 1 Comment
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