Overview
Digiday Local | July 2012 | New York
Brands Going Local: Local marketing has shifted from traditional channels into digital channels that offer powerful solutions for brands to reach their local consumer exactly where they are. Mobile, social, search, and other local digital ad technologies and platforms are quickly becoming a must as brands seek higher ROI and have a need for a one to one connection with consumers so close to retail. These digital channels are very fluid and now advertisers are racing to take advantage of the precise targeting solutions. As digital channels are more measurable, so flows the money into these rapidly evolving and effective local marketing technologies and platforms.
Past High-level Speakers Include:
(left to right)
Nihal Mehta, CEO & Co-founder, buzzd/LocalResponse
Brian Morrissey, editor in chief, DIGIDAY
Warren Webster, President, Patch Media
Gretchen Joyce, President, MaxPoint
Duncan McCall, CEO & Co-Founder, PlaceIQ
At Digiday Local we will dive into all the issues such as which businesses are truly leveraging the power of local? What platforms are the most precise and effective? How do brands and agencies develop solid strategies around local? Where does local fit into the overall digital marketing spend? Find out all this and more at Digiday Local, where the top brands, agency, media, and technology executives come together to explore the world of local digital marketing. This is a must attend event for anyone in digital.
- Brand marketers
- Digital agency executives - planning, buying, research and account
- Digital publishing and content executives
- Developers
- Mobile marketing executives
- Social media executives
- Mobile carriers
- Technology and service providers
- Media and press
Past Digiday Attendees Include: Apple, Starcom Mediavest Group, Universal McCann, Neo, DDB Bloomingdale's, Digitas, McKinsey & Company, Mediavest, Martha Stewart Living Omnimedia, Nokia, Cramer-Krasselt, Oglivy, Disney Publishing Worldwide, Draft FCB, The Wall Street Journal Digital Network, Random House, The New York Times, Carat, Mediacom, ABC, ESPN, NBA Digital, Microsoft, BET Networks, Toyota, Motorola, Infinity Broadcasting, Hallmark Channels, Quiksilver, Tennis Channel, NFL Digital, Columbia Records, Nature Made Vitamins, MGM, Hyundai Motor America, CBS Films, Lionsgate, Paramount Digital Entertainment, Disney.com, 24 Hour Fitness, Euro RSCG, Fox Home Entertainment, McCann WorldGroup, Pandora, E! Networks, Pizza Hut, and many more!
What People Are Saying About Digiday:
"Digiday continues to produce the highest quality content events coupled with opportunities to engage business peers and clients. The topics are timely, smart and actionable. The organizers are world-class and could not be more pleasant to work alongside. Kudos. Keep up the great work.
- Lana McGilvray, VP, Marketing, Datran Media
"Digiday produces the best events in media and they just keep getting better."
- Eric A. Litman, Chairman & CEO, Medialets
“We were able to put together a fantastic report about the future of digital spending due, in large part, to your information.”
- Craig Knowlton, MRM Worldwide
“Digiday is really earning a positive reputation in the marketplace - congrats!”
- Terence Kawaja, President and CEO, LUMA Partners LLC
"The folks at Digiday know what they are doing when it comes to venue, speakers, topics, and audience. It was the fine mix of relevant topics and relaxed atmosphere that made this show particularly memorable. We are already looking forward to the next event"
- Jesse Poppick, VP of Business Development, Ad-Juster