Fixing the Game

Fixing the Game by Roger L. Martin In this book, the author compares the stock market to betting on the spread in sports. The analogy works because both the stock market and the spread are based on expectations. When there…

ID Job Opening

There is an open ID position at Insight 2 Design. An entrepreneurial spirit is needed, you will be expected to do much more than deliver concepts, you will be putting products on the shelf. Market positioning,research trips, factory visits, meeting buyers are…

Happy Job

3 measures determine if you are happy at your job. Mastery: are you improving your skill set? Autonomy: do you have control/ lead your own projects? Purpose: are your projects serving a greater goal? You will be dissatisfied with your job if…

Logos ++

  Why have one logo when you can have many?  Product firms have all the skills necessary to create several logos all conveying the same brand message. Heavily borrowing/ stealing the work of Sagmeister.

R65 Quick Sketch

Below is the initial design intent for my bike: I focused on refining the silhouette and proportions to give the bike a meaner look. I am changing as few parts as possible to stay on budget. painting tank new custom seat powder…

The Brand Gap

The Brand Gap by Marty Neumeier   Short and quick read, perfect for a domestic flight. I love how Ad guys write, they get to the point and deliver a powerful concise message My notes, quotes and takeaways: “A brand is not…

Animism

Animism is the human desire  to give inanimate objects life and character. “My computer hates me” “My bike gets grumpy when it’s cold” As designers we can create a character with proportions, even give the product a face (router while at TEAMS…

Made to Stick

Made to Stick by Chip & Dan Heath Selling ideas is critical to product development. A must read. Should be taught in undergrad. The book goes through chapters spelling the word SUCCES without the last “s”. SIMPLE: cut an idea…

Steve Jobs

 Steve Jobs by Walter Isaacson Highly recommend this book for designers. Takeaways I gleaned from the book: LSD makes you a tech futurist You can be an ass if you are ridiculously talented Ignoring others is a great strength live at the…

Smashing your Brand

Is your brand recognizable after your product has been smashed? Remove the logo and other labeling, can a consumer recognize your product? This is a helpful thought exercise from Martin Lindstrom, inspired by the coke bottle. The coke bottle’s orignal…