Why have one logo when you can have many?  Product firms have all the skills necessary to create several logos all conveying the same brand message. Heavily borrowing/ stealing the work of Sagmeister.

The Brand Gap by Marty Neumeier   Short and quick read, perfect for a domestic flight. I love how Ad guys write, they get to the point and deliver a powerful concise message My notes, quotes and takeaways: “A brand is not…

Is your brand recognizable after your product has been smashed? Remove the logo and other labeling, can a consumer recognize your product? This is a helpful thought exercise from Martin Lindstrom, inspired by the coke bottle. The coke bottle’s orignal…

  A few weeks ago I wrote about the McGurk effect on brands. I recently came across an example of this effect. The GameStop store and logo are firmly engrained in my mind. The white to red bold text instantly…

Da Da Da The McGurk Effect illusion is created by the perceptual mismatch between audio and visual stimulus. Our brain takes in both audio and visual cues and combines them in an effort to understand the outside world. This brain…