Opportunity

Averett University, a small, private college located in Danville, Virginia, was experiencing admissions success; however, they saw an opportunity to better develop a culture of enrollment. With a talented professional team, the institution was seeking improved processes and a more systematic admission plan with a strong focus on yield.

Solution

Averett University sought Performa Higher Education’s expertise to provide a thorough analysis of the admission program and to provide a road map for incorporating best practices.

Partnering with Performa Higher Education, Averett developed a first-class visit experience and enrollment culture, realizing an enrollment increase of 40 full-time freshmen and increased yield percentages within the first year. Averett then built upon the benefits of engaging with one consulting firm and partnered again with Performa Higher Education to conduct market research, develop a clear brand and incorporate that brand into strengthened constituent communications.