About Us

Our Vision:

BroadbandIGNITE delivers timely news, opinion, & advice on innovative communication service topics.  BroadSoft, the sponsor of BroadbandIGNITE and leading global provider of software for IP-based networks, hopes to provide insights that will not only benefit and serve our leading service providers and technology-forward partners, but will also serve to educate the communications industry as a whole on the possibilities of VoIP and Unified Communication Services.  Through your own social outlets, the discussion opportunities on this blog, as well as additional available BroadSoft social media outlets, our vision is to create content as a platform for discussion, collaboration and growth.  We encourage you to share these ideas, provide your own opinions and spur further discussion amongst your own communities.  We look forward to collaborating with you.

About Us:

BroadSoft is the leading, worldwide innovator of Voice over IP (VoIP) applications that is transforming how people connect, communicate and collaborate. Our technology powers the networks of more than 450 telecommunications service providers, including nine of the top 10 and 15 of the top 25 largest in the world. We empower wireless, wireline and cable carriers to deliver enhanced and personalized communications and entertainment services to businesses and residential subscribers. Our award-winning platform, BroadWorks, offers the widest array of VoIP applications from a single platform, including Hosted PBX, Hosted Unified Communications, Mobile PBX, Business Trunking, and Residential Broadband.

In November 2008, we celebrated our 10-year anniversary of growth, innovation and thought leadership in the industry. Since inception, BroadSoft has been at the forefront of the IP telephony industry, helping to drive mainstream VoIP adoption around the world. Furthermore, we have unequivocally demonstrated the ability to bring technological advancements to the market with the introduction of several industry firsts.

A key factor in BroadSoft’s leadership is innovation and the ability to embrace, adapt, and thrive in an ever-changing landscape that has come to define the telecommunications industry. Our Xtended initiative exemplifies this bias for innovation and change that positively impacts the everyday life of end-users. Early on, we recognized the impact that Web 2.0, mobility, and new user experiences driven by social networking would have on the communications landscape and launched Xtended to allow voice to play a role as a key enabler in these experiences and bring the tremendous innovation of the Internet to the Telecom world. Now in its second year, the Xtended program is founded on the three pillars of technology (Web services that bring the power of voice to the mainstream developer), community (a robust developer program that reduces traditional barriers to creating telecom applications), and commerce (a marketplace model that allows developers to quickly monetize their innovation) and has become a key differentiator for BroadSoft and BroadSoft-powered service providers.

For additional information, go to www.BroadSoft.com.

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Message from the Authors

Welcome to BroadbandIgnite, the voice of BroadSoft. BroadbandIgnite is designed to provide a forum that explores the world of broadband communications. There has been more change in the past 10 years than there has been in the first 100 year history of telephony. Through BroadbandIgnite, we will share our insights not only about the technology behind these changes, but the effect of these changes on the communications industry as a whole. Please visit often and share your thoughts, questions and feedback.

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