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Search Engine Optimization
Branding and Logos
Online Marketing
Social Media
YORK SEO SERVICES
What is SEO?
SEO is the acronym for Search Engine Optimization. This is the process of promoting a website and making alterations or additions to the website's structure, coding and content to generate more free traffic for the website by improving its position against popular keyphrases typed into the leading web search engines. As Google has more around 85 - 90% of the market share for search traffic, it could be more accurately called Google Optimization.Isn't SEO dodgy?
Unfortunately, a lot of companies have given SEO a very bad name by using "spammy" techniques to try to hijack improved rankings on behalf of their customers. Their techniques can include spam posting of links on popular websites, link farming and hiding content stuffed with keywords. Some of these techniques might give a website a very short-term jump in position but Google has very sophisticated techniques for distinguishing between this type of approach and the quality content that users would want to find on a website. If they consider a website to be cheating, they will blacklist that website and it will stop appearing on any search rankings.How should SEO be approached?
First and foremost, the web content on a website needs to be high-quality and constantly refreshed. That's what users are looking for and what search engines want to see. Just as a novelist wouldn't expect to get on to the best sellers' list without writing a good book, web content publishers should initially just concentrate on developing legitimate, useful and well-written pages. A SEO specialist can then leverage and tweak the content to ensure that the website gets the audience it deserves.What SEO services do Web-Shack provide?
Onsite SEO
This is the process of altering the structure, coding and content on a website to establish its relevance to keyphrases that research shows are being used by visitors to Google and the other search engines. Popular keyphrases typically need to be found in the page headers and title and be backed up by a healthy, but not excessive, number of mentions in the content itself, without the revised sections scanning poorly to a human reader. The SEO research should have established that the keyphrases are realistic targets and not ones where a large number of other, bigger and longer established websites are dominant. The research can also establish whether there is a localised version of the potential keyphrases, appended with "York" for example, that might bring significant and valuable traffic volumes to the website.Offsite SEO
To the search engines, links to a website found on other relevant and trusted websites are classed as votes for that website and will result in improved search positions. Some SEO companies will try to fake that popularity by buying or trading web links, another practice that is frowned on and may result in blacklisting.However, there are many websites and blogs eager to post news and developments relating to their subject, industry or market sector. By providing them with unique, fresh content based on new content on your website and inviting them to link through to you for further reading, you can achieve legitimate and long-term SEO benefits.What services do Web-Shack provide?
We have a range of packages and will happily put together a bespoke package based on your individual requirements.We conduct SEO reviews to establish a full list of recommendations to turn around underperforming websites. This will include suggestions for changes to the existing web code and content, suggestions for additional web content and thorough research of the keyphrases that could provide a better focus for SEO purposes.We also have subscription packages for companies looking for incremental, month-by-month improvements to their website traffic. This service includes web content and code refinement alongside testing, measuring and reporting of all changes to guage their impact on the established keyphrase targets, and leveraging new content and press releases to accrue additional, high quality links to the site.- Home
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