Today we made another major stride with our international expansion – we launched a German-language version of Lookout for Android!
The smartphone revolution is global and 30% of our current users call home somewhere outside of the U.S. With a significant number of Lookout users already in Germany, we wanted to offer a localized product to create the best user experience for German-speaking users. Germany is the first country where we are launching a localized product, and it is certainly not the last.
Looking at the prevalence of mobile threats in 2011, we found that in Germany, the likelihood of an Android user encountering malware is 6%, which is slightly higher than the global average of 4%. Interestingly enough, we found that while Germans are more likely to encounter malware, they are less likely to click on an unsafe link compared to the global average; the yearly likelihood in Germany was only 15%, while globally it was 36%.
Lookout’s German app offers the same essential, free security features U.S. users have come to depend on. Additionally, those that are interested in Lookout Premium can upgrade for €2.49/month.
If you speak German (or if German is your native language) and you want to stay up-to-date on the latest security trends, check out our German-language blog or follow our German Twitter.
Danke!
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3 comments
[...] has been a huge hit. Brazilians and Spanish speakers now join Canadians, Australians, Brits, Germans, the Japanese and the French in enjoying a better user experience through a localized Lookout app [...]
[...] in 2007, we’ve been hard at work developing a stellar mobile security app and expanding our reach internationally. We’re proud of the achievements we’ve made along the way, but we’re most thrilled by the [...]
[...] and Traditional Chinese. This is in addition to the previously localized versions of Lookout in German, French, Japanese, Spanish, Brazilian Portuguese, Polish and Simplified [...]