Wisden Extra launches to coincide with the 1st England India Test

Published August 20, 2011 17:01

Propagata was asked to investigate new opportunities for Wisden to develop digital services to support the world famous print Almanac.

The project involved Identifying new product options for Wisden online service, researching them with a global audience to refine and help prioritise the options and finally making recommendations on what product options to progress. A number of solutions were identified and one has now come to market. This is the brand new online magazine Wisden Extra. The magazine will examine the hot cricketing potatoes of the moment, bringing you high-class analysis, insight, stats, photos, humour and articles from the Almanack's unrivalled treasure trove of an archive. It is the start of a wider online strategy to develop the brand