Tupac Sales Boosted by Coachella Hologram
News of the late Tupac Shakur’s virtual appearance on the first Sunday (April 15) of the annual Coachella Festival has spurred a re-entry for his Greatest Hits album on the Billboard 200 chart.
Marketing Art and Culture in India
I had the opportunity to visit Royal Arts & Crafts, one of the leading manufacturers and exporters of handicraft products in Udaipur during my visit to India. They represent over 300 artists, working together, to collectively provide inventory to Royal Arts & Crafts, which then markets and distributes the products globally.
Why 2012 will be cybercrime’s ‘hell year’
Prominent hacks are taking place nearly every week. Credit card fraud and piracy on the Internet are booming.
Apple tops list of the most profitable stores in America
In the latest quarter alone, Apple sold 37 million iPhones through all its sales channels. Broader signs of Apple’s success are that its global revenue rose 73 percent to $46.3 billion, and its $477 billion market capitalization, which is the highest of any public company in the world.
Sponsorship Loses Steam, But Continues To Outpace Ad Growth
“Overall, the sports sector will account for 69% of North American sponsorship spending this year, a one point increase from 2011,” the IEG report estimates.
AT&T to pay Muslim woman $5 Million in harassment case
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KANSAS CITY, Mo. — A former Kansas City woman who converted to Islam in 2005 said she was harassed for years at AT&T, and that the abuse boiled over in 2008 when her boss snatched her head scarf and exposed her hair — considered “a private part” for Muslim women.
Tupac Sales Boosted by Coachella Hologram
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The late rapper’s 1998 album “Greatest Hits” returns to the Billboard 200 for the first time since 2000, jumping ahead 571 percent.
News of the late Tupac Shakur’s virtual appearance on the first Sunday (April 15) of the annual Coachella Festival has spurred a re-entry for his Greatest Hits album on the Billboard 200 chart and a jump on the Social 50 for his onstage duet partner, Snoop Dogg. Read more »
Marketing Art and Culture in India
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I had the opportunity to visit Royal Arts & Crafts, one of the leading manufacturers and exporters of handicraft products in Udaipur during my visit to India. Immediately upon entering, we were offered the chance to see all the activities going on in the studio, including observing the process by which the paintings are made on silk, paper, canvas, marble and wood.
Our sales rep, Vikrum, took his time, and displayed expert product knowledge. As a global marketer, I asked about the shop’s online presence. He shared that that company had a website and also communicates via e-mail. I also learned that they have a very strong offline marketing network and supply channel. They represent over 300 artists, working together, to collectively provide inventory to Royal Arts & Crafts, which then markets and distributes the products globally. Read more »
DOJ sues Apple over price-fixing scheme
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By David Goldman @CNNMoneyTech April 11, 2012: 3:17 PM ET
NEW YORK (CNNMoney) — The U.S. Department of Justice on Wednesday brought a lawsuit against Apple and several publishing companies over a scheme to fix e-book prices.
The suit stems from the 2010 release of the iPad, when Apple (AAPL, Fortune 500) reached an agreement with five publishers to release books on its then-new iBookstore. The DOJ said Apple colluded to raise the price of e-books with CBS’s (CBS, Fortune 500) Simon & Schuster, News Corp.’s (NWS) HarperCollins, Hachette Book Group, Pearson’s (PSO) Penguin unit and Macmillan. Read more »
When To Connect With Your Target
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By Neil Draper
When we build a valuable relationship with our target audience, they go from a one-time customer to a person that repurchases your stuff, gives feedback on what you do, the products and services you sell and they’ll share their experiences with their peers or they’ll vouch for you when something is wrong.
But then we’ll have to build a relationship with them. You do not only build a relationship with what you do, but most importantly why you do it. People will sniff right through your scheme if you are not authentic.
Don’t get me wrong; if you want to sell stuff, and only that.. that’s fine. But be clear about it. That doesn’t mean you can’t use some tactics to get in contact with them. In this article you will find some information about when to post and why… Read more »
Why 2012 will be cybercrime’s ‘hell year’
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By Neal Ungerleider , FastCompany.com
For online security professionals, 2012 is turning out to be a banner year. Prominent hacks are taking place nearly every week. Credit card fraud and piracy on the Internet are booming. Hacktivist attacks against government computers and private companies are occurring almost daily. Big-name government agencies and businesses everywhere are shelling out for security assistance … but for everyday Internet users, it’s a giant headache with unclear risks.
The one thing no one is really able to explain is why cybercrime’s booming. According to a recent Norton study, cybercrime cost the global economy (in both direct damage and lost productivity time) $388 billion in 2011 — significantly more than the global black market for marijuana, cocaine and heroin combined. Officials at the Department of Homeland Security have reported exponentially increasing demand for cybercrime assistance—something confirmed by this reporter in anecdotal discussions with online security experts. Read more »
Apple tops list of the most profitable stores in America
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By Brian Zajac, 24/7 Wall St.
The past few years have been challenging for the retailing industry, and there are signs that 2012 will be no different. One key metric used to judge the health of a store is annual sales per square foot. Research company RetailSails recently ranked U.S. stores based on this metric.
Apple is at the top of the list with the highest sales per square foot. Perhaps most interesting is the large gap between Apple stores and the rest of the market. Apple stores now average $5,600 per square foot of retail space, nearly double the nearest retailer. However, Apple is a unique case as a leader in technology and innovation, and a company with what may be the strongest brand name in the world. Read more »
Social Media is a Boon to Startups Who Do It Right
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By MartinZwilling, StartupProfessionals
If your startup can’t be bothered with social media, or has no plan to take advantage of it, then you are definitely at risk these days. But simply jumping in is not enough. Before you start spending money and time being a user, you need to understand how it can help you and your business. Using it randomly or incorrectly is a waste of your precious time.
Sherrie Madia and Paul Borgese have addressed the positives of this challenge in their book, “The Social Media Survival Guide,” on “everything you need to know to grow your business exponentially with social media.” They also identify clearly the five key social media mistakes that I often see, along the following lines:
- Diving in without a strategic plan. Don’t start podcasting, blogging, tweeting, “friending” on Facebook, and posting YouTube videos until you know what your messages are, who will manage them, who your audience is, and how they and you are going to benefit from the content and relationship. Read more »
Sponsorship Loses Steam, But Continues To Outpace Ad Growth
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via MediaDailyNews by Joe Mandese
Describing the effect of the global economic crisis on sponsorship spending as a “wet blanket,” GroupM’s IEG unit released results of its annual year-end review and forecast, nonetheless calling for spending on sponsorships to expand 4.1% in 2012 to $18.87 billion in North America. IEG calls that rate of growth underwhelming because it is not as much as the industry had originally projected. Read more »
7 signs you’re not ready for entrepreneurship
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