Writing

Good writing is a competitive advantage. Imagine:

• Clear website copy
• Brochures that people want to read
• Persuasive press releases
• Proposals that win business
• A consistent tone of voice
• Emails that make sense
• Jargon-free presentations

About Articulate Writing Training

Our writing training helps people build on their existing skills to turn them into business communication superstars.

Articulate Marketing specialises in using the written word as a business tool. We have distilled our expertise into this course. Our clients include Microsoft, eBay, Hewlett-Packard and HM Government.

Don’t worry. The course isn’t about spelling and grammar. Aimed at professionals from any business sector, it’s about persuasion, logic, clarity and engagement. It includes:

• Understanding your audience and their needs
• Using interviews and research to add authenticity
• Ways to diagnose bad writing and improve it
• How to give good feedback on other people’s writing
• Capturing and sustaining the reader’s interest
• Building credibility
• How to craft a writing style that is both readable and professional
• How to write efficiently and beat deadlines
• Ways to defeat writer’s block
• How to concentrate on writing

We tailor the course to your specific requirements so that each session focuses on the types of writing you use most, whether letters, email, blogs, website copy, sales proposals, press releases, brochure copy, manuals, white papers etc.

About the trainer

Matthew Stibbe is Writer-in-chief at Articulate Marketing. He has run this course many times for clients including Microsoft, Hewlett-Packard and others. Before starting Articulate, he was a journalist. He wrote for Director, Wired, Popular Science and he was Editor at large for Real Business. He is a member of the Business Superbrands Council. His blog about writing is one of the top 100 blogs in the UK.

Fees and booking

Articulate Writing Training uses a lively seminar format and it is suitable for groups of up to eight people. The course runs for six hours – typically morning and afternoon with a lunch break. For busy people, a compressed four-hour version is possible, but leaves less time for company-specific training.

We charge per session not per attendee, making the course great value.

Prices start at  £1,750 plus VAT plus pre-agreed travel costs and any company-specific requirements such as individual follow-up or course preparation.

We can run the course on your premises (our preference), or we can find a local offsite meeting room (at extra cost).

We like to arrange a short telephone briefing beforehand so that we can find out a bit about you, your company, the challenges you face and where, in particular, you need help. This allows us to tailor the sessions to your requirements.

Next steps

Contact us if you have any questions or to book training.
Please read our terms and conditions.

• Writing Learn to make your point more effectively. This training is about persuasion, logic, clarity and engagement online and in print.
• Presentation Learn to create and deliver compelling presentations. Create better-looking slides, tell a stronger story, present with confidence.
• Personal impact A two-day course designed to help people become more effective in meetings, presentations and in face to face situations.