Recent Articles
May
16
Mobile Landing Page Development Can Make Or Break Your Campaign
When formatting your mobile optimized landing pages you want to take every device you’re targeting into consideration. While post-click tracking is an effective way to optimize your campaign, begin before you spend money, target devices that you know will display your landing page/site correctly. If a user is unable to navigate smoothly through you’re site, [...]
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May
14
SMS Is The Most Used Messaging Service In The United States
One of the global leader’s in mobile messaging, Acisio recently conducted a study that concluded that most people in the United States use SMS in comparison to other instant messaging services on their devices. 61% of respondents said they own a smartphone today, with 91% of this demographic reportedly using SMS regularly even with various [...]
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May
11
MobGold – Mobile Ad Network Optimization Tips Part 1
Fortunately for Mobgold I’m going to turn this into a suggestion-based post since our emails go unanswered. First off, this mobile ad network accepted us, allowed us to fund our account, then allow us to run without any moderation. I guess you got to take the bad with the good, considering we had a daily [...]
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May
9
The Rise Of The Smartphone Mom (Infographic)
Life 360 has compiled data and created an infographic on how mothers use their smartphones. Through their research they conclude that the majority of mom’s (52%) use their smartphone within 5 minutes of waking up in the morning. 78% say they use their phone right before bed. 28.7% said they wouldn’t give up their smartphone [...]
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May
8
Key Essentials To Performing A Successful Mobile Marketing Campaign
Last night I posted about how one of our weekend campaigns went from unprofitable to profitable after performing some simple data we captured. Given the number of rapidly growing mobile devices, hundreds of thousands of unique visitors can be on your website or application with a couple clicks of a mouse. Much as conducting a [...]
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May
7
Case Study: Unprofitable To $538.89 In 48 Hours
What did you do this weekend? We spent most of it on the continued development of our upcoming iMobiTrax mobile tracking solution. While the office trash can is over flowing with soda pop cans and the kitchen area is full of frozen pizza boxes, great success was accomplished and some that we want to share. [...]
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May
2
InMobi launches InMobi Ad Tracker
InMobi, the largest independent mobile advertising network, today announced the launch of its new mobile conversion tracking platform. Providing real-time analytics, this platform will allow advertisers to measure multiple conversions on both mobile web and app campaigns, across all advertising networks and publishers. The InMobi Ad Tracker is separate from the InMobi ad network, not [...]
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May
2
In Q1, Android Grabs 51% US Share
Google continued to build on its lead in the U.S. smartphone market as Android increased its share to 51% in the first quarter, up from 47.3% at the end of 2011. According to the latest comScore data, Apple’s iOS grew its share by 1.1 percentage points to 30.7% while RIM dropped another 3.7 points to [...]
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Apr
30
Jumptap Scheduling Information
Here’s my setup for campaign scheduling starting off. Now, understand this is for a quick test. It rarely means anything until I see the results after my second test below as well: First Test Schedule Setup Second Test Schedule: Yes, there’s a reason why I test late in the day with Jumptap (Mobile Behavior that [...]
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Apr
29
Payment Options And Mobile Billing
M-Commerce = buying and selling goods/services via mobile. There is an absolute ton of ways to do it, too many for me to even try to talk about so I’ll give you what I know. Downloadable type items are almost always purchased through and billed by the carriers. Carriers want to stay in charge of [...]
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