At ReD, we put a deep understanding of real people back at the center of business decision-making. Our teams solve some of today’s hardest problems.
Continue ReadingFeatured Articles
The anti-anatomy of a tearjerker
ConversationsWhat Adele’s songs teach us about human emotion, and why we have to dig deeper into both subjective experience and cultural context to achieve a complete picture of complex human phenomena.
› Read More
Consumers: The Missing Link in a Low-Carbon Economy
ConversationsIn recent years, there has been increased focus on regulations to change the behavior of businesses and facilitate the transition from a fossil-fuel economy to a low-carbon economy. At the same time, many businesses have reduced operating costs by optimizing resource consumption in the production processes. These regulatory and cost-reducing initiatives are helpful, but businesses typically neglect one powerful tool: consumers.
› Read More
Making Human Biases Work in Favor of Sustainability
ConversationsIn recent decades, social scientists have identified a long list of human biases that distort our ability to make sound decisions. The issue of climate change touches upon quite a few of those. In this article, we present five biases that significantly complicate consumers’ adoption of environmentally friendly solutions. By thoroughly understanding these biases, businesses can turn human shortcomings into a source of competitive advantage while working for a greener tomorrow.
› Read More
Money Is Not Enough to Make Consumers Go Green
ConversationsMoney does matter but in the case of making consumers go green, there are other and more emotional levers that ought to be explored with the same interest and attention, as has been the case with financial incentives. Among the myriad of examples of ads and endorsements of energy-saving devices, products or services that focus on cashing in on cost-savings, we have picked two: insulation and transport.
› Read More
Locations
New York
26 Broadway Suite 2505
New York, NY 10004 USA
+1 212 483 8788
nyc[at]redassociates[dot]com
Copenhagen
Kronprinsessegade 20, 1306, Copenhagen K, Denmark
+45 3333 7044
cph[at]redassociates[dot]com
Featured Conversations
- › Winning the Chinese Middle Class
- › The new premium
- › Enabling Innovation
- › Consumer-Driven Green Growth
- › Sense making in business
- › What is the future of cities?
- › The culture and business of food
- › On modern learning
› View All Conversations
Cases
Lufthansa Technik, Beiersdorf, Carlsberg, Coloplast, Danish Ministry of Foreign Affairs, DONG Energy, Intel, LEGO, Samsung
› Read More
Who are we?
ReD Associates is an innovation and strategy consultancy. The anthropologists, sociologists, economists, journalists, and designers who make up ReD employ the methods of social science
› Read More
The Industries
Public Sector & NGOs, Healthcare, Consumer Products & Services, Manufacturing, Media & Entertainment, Technology & Telecom
› Read More
Search Articles
Sign up for updates
