The Optical Vision Site
eyeCook: Sinful Sunglass Cupcakes
I don’t know if you have tried any of the previous sunglass foods we have shown over the years. but this is a new one. Shades Cupcakes brought to you by Inside BruCrew. Recipe and eyeHow are on the site.
Eye Need To Know: What Is The Best Eye Patch For Children
Earlier this month, I answered the question, “What is lazy eye?” where we learned that a standard treatment for lazy eye is patching the unaffected eye. I always felt sorry for a parent when the doctor prescribed patching as this meant that they would have a fight on their hands with the child. Even the [...]
Tan Don’t Burn Get Coppertone Lenses!
It’s summertime and we are pulling out the sunscreen and I got to thinking about UV, optical lenses and sunscreen… got that itch to look up the history of Coppertone sunscreen (which we grew up with) and Coppertone Lenses By Vision-Ease Lens Coppertone is a huge name and was the first ‘consumer sunscreen’ product back in [...]
eyeCook: Sunglass Miami Cookies
These Sunglass Cookies from Cookie Personality, fun cookies!
Eye How – Coaching for Success
We are very pleased to welcome Valerie Manso as a guest blogger. We have known and worked with Valerie for a long time. She has been in the optical industry for over 20 years, we knew her first at Sola and later worked with her company Manso Management Resources, Inc. She ran our first OWA [...]
The Blog is Dead……….Long Live The Blog
There have been a number of articles published recently stating the newest trend in technology is the end of the blog. The stories talk about how corporate blogging has fallen from close to 50% in 2010, to about 37% last year. Other stories have talked about how only ¼ of Fortune 500 companies blog. These [...]
Who is wearing mirror coatings on their sunwear today?
As May is UV awareness month we thought it would be good to talk about mirror coatings and as Michael Bellomo of Opticote is the expert on the subject of lens coatings and UV we asked him to be our guest blogger on the topic: Who is wearing mirrors coatings on their sunwear today? by [...]
Fast Grind Optical Customer Profile
This is an interesting customer profile as it from Venezuela and good example of dealing with economic adversity. Something many independent optical practitioners have been dealing with here in the United States. We are also seeing a lot of changes in the progressive lens market and continuing changes in the technology and production of lenses, [...]
Opal Takes Her Eyeglasses Off
Opal is not having so much opti-fun today! Thank you to Brian Crane creator of Pickles. Sponsored by Q-Spex premium lens system, a new way to make eyeglass lenses.
Opti-Fun- George Mistakes Onion For An Apple
On Seinfeld- Seinfeld Season 5 – Episode 3: The Glasses. George, without his glasses, unable to see clearly and mistakenly eats an onion like an apple.
Six Spexy Sunglass Beach Towels
It’s Almost summer and what a great way to promote Sunglasses with your own Spexy Sunglass Beach Towel. Have a raffle in the office, use for displays, give away as a 2nd pair gift.. 1.) From Pick Your Own Shoes 2.) I hate to say this as a anti-Target person, but these sunglass beach towels [...]
10 Keys Profitable Buying Habits
Many years ago I had an appointment at a busy, established eyecare office. As I was showing frames, both buyers were trying on each frame and remarking how it didn’t look good on them, and finally one of the buyers said, “I can’t buy today, my face is too fat!” True Story ! You may [...]
I Married Joan: Joan Gets Eyeglasses Part II
Eyeglasses” Director: Ezra Stone. Part Two opens with Joan back at home unknowingly administering blurring eye drops. The Browns barge in and tell Brad and Joan that due to some disqualifications and no-shows, tonight is the final bowl-off for them. They rush to the bowling alley. As time passes, Joan’s vision gets blurry, and the [...]
Vermont Optometrist Office Manager Pleads Guilty To Taking $360,000
This came across our google alerts – Vt. office manager pleads guilty to taking $360000 The Republic AP BRATTLEBORO, Vt. — The former office manager of a Vermont optometrist has been sentenced to nearly two years in prison for stealing about $360000 from her boss. Court documents say Linda Belval worked for David Garbutt for nearly 25 [...]
I Married Joan: Joan Needs Eyeglasses Part 1
Eyeglasses” Director: Ezra Stone. This one’s very topical, capitalizing on the popularity of bowling in America in the 1950s, and also timely because of the renaissance bowling is having here at present. Joan and Brad and friends Sally and Wally are in a couples’ league together. Actor Wally Brown worked with Joan in many of [...]
Eye Need To Know: What Is Lazy Eye?
Lazy eye is a common term for the condition amblyopia, a decrease in central vision due to abnormal visual stimulation of one or both eyes. Amblyopia is not related to an eye health condition and cannot be corrected with prescription lenses. The condition usually develops prior to age 6, and is often associated with crossed-eyes [...]
Held Hostage By Your IT Guy, Your Webmaster or Webserver?
One of my friends on Facebook put up this interesting story about one of her clients being held hostage by their IT person/webmaster. Apparently her client wanted to change webmasters, and hired her to update their website. The client had no log-in information, their webmaster was refusing to give them the information. Her Story- ‘What [...]
Eyewear Trends: Color Blocking
If you are reading any type of trend or fashion magazines, you are probably hearing the term, color blocking. So what is it? In simplistic terms designers (furniture to eyewear) add two or more ‘blocks’ of color’ to create a visual appeal. Note the colors are not all matchy- matchy, no patterns or prints. Color [...]
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