talkSPORT Teams Up With Ocean Outdoor for Summer of Sport Simulcast

talkSPORT has today agreed a groundbreaking deal with Ocean Outdoor to simultaneously distribute live sports bulletins across their respective channels during a huge summer of live sport.

For the first time talkSPORT’s on air sports bulletins will be correspondingly visualised with text broadcast on Ocean Outdoor’s full motion and digital advertising sites throughout the summer.

talkSPORT will also be looking to secure advertising partners for  integrated multiplatform campaigns across radio on-air, digital, Sport magazine and digital out of home.  Each campaign will be bespoke to the partner brand marketing strategy.

Adam Bullock, talkSPORT & Sport Magazine Sales Managing Director said; “This summer is a carnival of sport and we know that talkSPORT listeners have a voracious appetite to be kept up to date. This highly valuable mobile audience will be able to keep in contact with talkSPORT’s coverage whilst out and about on-air, online or via Ocean’s highly impactful screens.”

Richard Malton, Ocean Outdoor Marketing Director said: “Media convergence, technology convergence – it’s all about creating a seamless journey through different environments and mindsets. This unique relationship allows talkSPORT to keep its listeners informed, wherever they are.”

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KEYS AND GRAY ACHIEVE ALL TIME RECORD LISTENING FIGURES FOR talkSPORT

·         Three weekday shows now reach over 1 million listeners

·         Record figures for weekend programming

·         3.2 million listeners – consistent with Q4

·         Listening hours now  21 million

·         talkSPORT reaches 2.6 million men

talkSPORT, the world’s biggest dedicated sports radio station, has achieved its highest-ever audience reach on four shows, according to industry figures released by RAJAR today (17^th  May). The official industry figures cover the first quarter of the year, from 2^nd January to 1^st April. The Sony Award winning Keys & Gray show, Weekend Breakfast, Matchday Live and Sunday Exclusive have all recorded their highest ever listening figures.

talkSPORT has reached 3.2 million listeners for this quarter, consistent with the number for Q4 at the end of 2011. Listening hours now stand at 21 million.

Keys & Gray (10am – 1pm weekdays) achieved 1 million listeners, a 13% year on year increase and the highest number of listeners ever in that timeslot. Earlier this week the show was named Best Sports Programme at the Sony Radio Academy Awards. Weekend Sports Breakfast also achieved its biggest ever audience with a 12% quarter on quarter increase in listeners. Live football continued to be a draw for listeners with Matchday Live recording a 4% year on year increase, while Sunday Exclusive saw a 22% year on year increase.

Moz Dee, talkSPORT Programme Director said: “I’m really proud of all the presenters and all production teams who have continued to attract more listeners to their various shows. The Gold Sony Award for Keys & Gray proved how successful their show has become and these figures clearly back that up. With Euro 2012 just around the corner, we’re in great shape to bring live commentary of every game to our listeners.”

talkSPORT reaches 2.6 million men representing 80% of the audience. 55% of the total talkSPORT audience are categorised as ABC1, an increase of 1% quarter on quarter.

Scott Taunton, talkSPORT’s Chief Executive, said: “Over the past few months talkSPORT has announced a move to 24 hour sports coverage as well as our international expansion and these results show that we’re in the best position for a busy summer of sport and next season’s Barclays Premier League. Record figures across so many shows are a great achievement for everyone involved.”     

talksport.co.uk has continued to grow. January 2012 was a record month for the number of unique users to the site which recorded 2.66 million unique users - its highest ever number and 57% more than in January 2011.

SUCCESS FOR talkSPORT AT SONY AWARDS

Keys & Gray Show Wins Gold Award

talkSPORT, the world’s biggest dedicated sports radio station, is today celebrating a Sony Radio Academy Gold Award for Best Sports Programme. Richard Keys and Andy Gray were awarded the prize, beating BBC Radio 5 Live, and Absolute Radio.

In addition to the Gold award, breakfast show presenter Alan Brazil received a Silver award in the Speech Radio Personality of the Year category.

talkSPORT’s Creative team were recognised in both categories they were nominated for, winning Silver for Best Promotional Campaign for the Rugby World Cup and Bronze for Best Single Promotion.

Keys and Gray joined talkSPORT in February last year, and their 10am – 1pm show has reached a record audience for the mid-morning timeslot. Their show has attracted some of the biggest names in sport to the studio including Wayne Rooney, Jonny Wilkinson and Mark Cavendish.

There was further success for the station’s owners UTV Media (GB), as talkSPORT ‘s sister station 107.6 Juice FM in Liverpool won Station of the Year (300,000 – 1 million).

Moz Dee, talkSPORT programme director, said: “I’m really proud of Andy, Richard and their production team as well as everyone at talkSPORT who was recognised by the Radio Academy with awards and nominations. Our successes at the awards are testament to the fantastic team that we have in place and everyone’s hard work over the past 12 months.”

Scott Taunton, talkSPORT Chief Executive, said: “2012 has been a great year for us so far and the Sony Awards are a fantastic achievement on top of this. We’ve recently announced that talkSPORT is going global, and with the Euros coming up in a matter of weeks, it’s a really exciting time to be part of the station.”

Sport Magazine Launches Augmented Reality Issue with Blippar

Sir Steve Redgrave is the cover star of Sport magazine’s first ever interactive issue, which is available this Friday (May 11). The magazine’s Legends issue features a video interview with Sir Steve, as well as interviews with other British Olympic heroes including Dame Kelly Holmes, Sally Gunnell and Jonathan Edwards.

The magazine teamed up with Blippar, the image recognition app, to bring editorial and advertising content to life in the print issue. It is the magazine’s first augmented reality issue.

Readers who download the Blippar app on their phones will be able to scan the front cover and see Redgrave come to life and introduce the magazine’s first fully interactive issue.