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New personal care launches Sep-Nov: a healthier look
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The leading category in new personal care launches was skincare in the three months to November 2005, achieving more than 50% growth from the same period in 2004. The second most popular category, lipsticks & lip products, performed less well, with fewer products released in this category than in the timeframe in 2004. Meanwhile, lower down the chart, vitamins & supplements has seen good growth, with over 100% more products released in this category in September to November 2005 than in 2004.
Percentage change in number of new personal care launches in selected categories, Sept - Nov 2004-2005 |
| Product Categories |
% Change |
Skin Care |
56.0% |
Lipsticks & Lip Products |
-17.9% |
Soap & Body Cleansers |
-8.2% |
Facial Cosmetics & Accessories |
45.3% |
Eye Makeup & Accessories |
-2.2% |
Shampoos & Conditioners |
29.6% |
Vitamins & Supplements |
100.6% |
Fragrances |
20.5% |
| Fingernail Products |
34.2% |
Deodorants & Anti-Perspirants |
20.3% |
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