In his book, StoryBranding, Jim Signorelli guides readers through the exploration and discovery of their true brand story.

May 15, 2012
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What’s the difference between storytelling and StoryBranding? Listen as Jim Signorelli, Founder and CEO of ESW Partners and the author of StoryBranding, describes how he helps companies dig deep to discover their brand’s unique and authentic story. Every brand has one, and Signorelli has developed a process using a planning model rooted in story structure.

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Distinctive brands, fewer drawbacks and extraordinary experiences are three elements that keep SUPERVALU on the lists of brands to watch.

May 3, 2012
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podcast  retail  consumer insight 

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One thing taught by ancient proverbs and modern day business schools alike is that insight, if applied properly, brings value. Julie Dexter Berg, executive vice president and CMO at SUPERVALU, reinforces this message as she shares how carefully crafted customer-insight programs can validate your brand’s positioning.

Listen now and learn how SUPERVALU yields high results as a hyper-local retailer in a hyper-competitive environment

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Advance Auto Parts kills the competition by putting valuable customer insight to work.

Apr 23, 2012
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podcast  competition  customer engagement  crm  saturated market  advance auto parts 

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How do you trump the competition in a saturated market? John Lammers, product solutions director, Advance Auto Parts, provides insight on how the 75-year-old company sustains their leadership position through relevancy for both B2C and B2B customers. Meticulously measuring customers perception of their service, enables Advance Auto Parts to uphold their brand promise, “Service is our best part.”

Listen as Lammers describes how Advance Auto Parts continually enhances customer service both in-store and online with a simple, smart, and strategic approach.

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Brookstone, a 300 + chain store, opens an additional 120 pop-up holiday stores each year; highlighting product innovation and customer experience.

Apr 12, 2012
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podcast  retail  roi  in-store experience  pop-up stores  merchandising  brookstone  product innovation 

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At a time when engagement is more important than ever in retail, shoppers can still count on Brookstone to deliver entertainment, relevancy and purposeful fun in store. Brookstone VP, CIO, Bill Wood shares the Brookstone secrets for product innovation and merchandising magic. Tune in and learn how Brookstone blends it all into a successful retail strategy.

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Volkswagen learned early that linking social messages to real world events gains traction.

Apr 5, 2012
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podcast  strategy  customer engagement  volkswagen  vw 

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Timing is everything when you’re connecting with customers through social messaging. To get it right, you need to learn to leverage anticipation, break rules and encourage fun – in other words, doing it the Volkswagen way.

Tune in as , general manager, marketing strategy and media with VW, shares his tips and tricks for connecting with shoppers socially – driving the buzz that drives sales.

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Knowledge Universe stays competitive through observation, action and engagement on a global, national and local level.

Mar 29, 2012
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podcast  kindecare  knowledge universe  early childhood education  learning centers 

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Nothing drives intent to purchase and brand loyalty like strong emotions. Anne Saunders, CMO, Knowledge Universe knows this well. As the largest private early childhood education provider in the US, Knowledge Universe understands the vast emotional journey a parent embarks upon when considering his or her child’s first introduction to education.

Listen now and learn how Knowledge Universe delivers reassurance and builds brand loyalty by living out its positioning of lifelong learning, creating a culture and generation that is Primed for Potential.

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