talkSPORT announces plan for UEFA EURO 2012

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talkSPORT will have live commentary of all 31 UEFA EURO 2012 matches available across 1089/1053AM, DAB, online, on the facebook app, and on iPhone and Android mobiles. The station will also broadcast shows live from Poland and Ukraine with extensive analysis, guests and breaking news 24 hours a day.

The tournament starts on Friday 8 June in Warsaw and continues until the final in Kiev on Sunday 1 July.

Stan Collymore and Sam Matterface will commentate on all England matches while Andy Gray and John Roder will commentate on all Ireland matches. Ian Danter, Micky Quinn, Alvin Martin, Nigel Pearson complete the commentating team while extra punditry will be provided by former Ireland international Matt Holland. John Anderson will be talkSPORT’s reporter from the England camp in Warsaw with regular updates and breaking news.

Shows including Keys and Gray, Drive Time and Press Pass will all come from Poland and Ukraine.

Adrian Durham and Darren Gough, presenters of Drive Time (4pm – 7pm, weekdays) will be getting behind the wheel of a van on June 3 for the Vauxhall Road Trip all the way to Poland. The team will stop off to present shows across Europe before pushing on to Warsaw in time for the first kick off.

Moz Dee, talkSPORT Programme Director said: “Major international sport tournaments are a huge draw for our listeners and talkSPORT is in a unique position to give the very best coverage. Unlike any other radio service we can dedicate 24 hours a day to the tournament. Our live presence in Poland and Ukraine means that we can really bring the tournament alive for all the football fans back home.”

talkSPORT has also unveiled a brand new logo in time for UEFA EURO 2012. A clearer and simpler image, the logo will usually feature a football but can be customised for different sports including rugby, cricket and golf. There are also several international versions to reflect the station’s programming abroad.

An online predictor game where participants guess the correct score of each match will run throughout the tournament. Competitors can play against their friends and if they feel brave enough they can take on Richard Keys, who topped the presenter leaderboard in the Premier League version last season. Andy Gray, Adrian Durham, Darren Gough, Andy Jacobs, Ian “The Moose” Abrahams and Mike Bovill will all also be taking part.

talkSPORT’s in-house creative team have produced bespoke trails and sweepers for the tournament that feature a male voice choir and also the voice of Big Brother, Marcus Bentley.

talkSPORT launches Facebook Social Radio app

talkSPORT has launched a new Facebook Social Radio app. The app will allow users to stream the station live and also receive breaking sports news, updates and features from talksport.co.uk.

The app, launched in time for the UEFA EURO 2012 tournament, means that Facebook’s 31 million UK users will be able to listen to talkSPORT’s live commentary of all 31 matches as well as all of talkSPORT’s other programmes.

The app was built for talkSPORT by Simply Zesty and will take advantage of Facebook’s Open Graph technology so users can share with their friends the shows they are listening to, the videos they have watched from the talkSPORT YouTube channel and the breaking news stories they have read. The app will also share photos and tweets from talkSPORT.

Kurt Edwards, Commercial Director of talkSPORT, said: “talkSPORT’s social media footprint across both Twitter and Facebook has exploded because every week we have breaking sports news that encourages so much debate and opinion. We know Facebook users spend hours on the site so it’s only right we give them the chance to hear and engage with the world’s biggest sports radio station at the same time.”

Lauren Fisher, Director of Simply Zesty, said: “Extending and upgrading talkSPORT’s presence on Facebook with an app like this is very exciting, as it will offer listeners the chance to engage with the station in ways they haven’t before. The Open Graph technology has proved very popular with music programs like Spotify, and we believe that sports fans will also love sharing what they’re doing with their friends.”

The app can be found here… www.talksport.co.uk/facebookapp

talkSPORT Teams Up With Ocean Outdoor for Summer of Sport Simulcast

talkSPORT has today agreed a groundbreaking deal with Ocean Outdoor to simultaneously distribute live sports bulletins across their respective channels during a huge summer of live sport.

For the first time talkSPORT’s on air sports bulletins will be correspondingly visualised with text broadcast on Ocean Outdoor’s full motion and digital advertising sites throughout the summer.

talkSPORT will also be looking to secure advertising partners for  integrated multiplatform campaigns across radio on-air, digital, Sport magazine and digital out of home.  Each campaign will be bespoke to the partner brand marketing strategy.

Adam Bullock, talkSPORT & Sport Magazine Sales Managing Director said; “This summer is a carnival of sport and we know that talkSPORT listeners have a voracious appetite to be kept up to date. This highly valuable mobile audience will be able to keep in contact with talkSPORT’s coverage whilst out and about on-air, online or via Ocean’s highly impactful screens.”

Richard Malton, Ocean Outdoor Marketing Director said: “Media convergence, technology convergence – it’s all about creating a seamless journey through different environments and mindsets. This unique relationship allows talkSPORT to keep its listeners informed, wherever they are.”

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KEYS AND GRAY ACHIEVE ALL TIME RECORD LISTENING FIGURES FOR talkSPORT