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          Insightful messaging increases your likelihood for consideration.
          • Download: The Anatomy of a
            Best-in-Class Communications
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          Create Insightful MarComm Campaigns

          57 percent of the purchase decision is complete before a customer calls a supplier, providing a large opportunity for Marketing to influence the early stages of the purchase process.

          Incorporating insights into your campaigns is a differentiating component of the most effective marcomm campaigns-see how it fits into the other key attributes of a world-class communications campaign.

          2011 B2B MarComm Awards

          Join the ranks of leading marcomm organizations by submitting your best B2B marcomm campaigns. Winners will be recognized at the 2011 Sales and Marketing Summit in Las Vegas this fall!

          2010 winners:

          Category Winner Campaign

          Thought Leadership

          McKesson U.S.
          Pharmaceutical

          "BoP. The Business of
          Pharmacy"

          "Cool"

          Texas Instruments

          "SMASH IT"

          Sales Enablement

          Covidien

          "SILS™ Product Mobile Tour"

          Innovation

          Qwest Communications

          "Targeted Account Program"

          Marcomm Excellence in
          a Midsized Company

          Rackspace Hosting

          "No More Servers"

          Return on Investment

          Adobe Systems, Inc.

          "Adobe Open Up"

          About CEB's Support for Sales and Marketing Executives

          Our proprietary research yields insights that upend conventional wisdom and change the way Sales and Marketing leaders address long-standing and emerging business challenges. With our guidance and tools, Sales and Marketing leaders drive excellence in their organizations. The practice includes the Sales Executive Council, Sales Leadership Roundtable, Marketing Leadership Council, Marketing Leadership Roundtable, SECSolutions, and several other
          related products.

          » Learn more about our products

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