Is Your Product Launch Doomed?

The product launch. A hard planned for, long-awaited celebratory affair.  Big dreams – hopes for success. But the reality?

THE IMPLOSION

Some products launch and promptly explode or implode on the launchpad – wasting company time, money and sorely taxed resources.

THE BLACK HOLE

Some products launch and disappear into a black hole – never to be seen or heard from again – wasting company time, money and sorely taxed resources.

THE OOZE

Some products never really launch – they sort of ooze – like an infected wound, wasting more company time, money and resources.

THE WINNER

Some products launch into space and are all-around winners. They solve a problem that people are willing to pay to have solved.

What’s the difference between the product launches?  How to figure out if you’re riding a winner or are about to be blown to smithereens? Well, David Daniels and the Pragmatic Marketing folks have published a great e-book resource called “Is Your Product Launch Doomed?” It identifies 10 ways to know if your product launch is heading towards an impending disaster.

It’s true and it’s funny. But it’s mostly funny because it’s true.

Download

“Is Your Product Launch Doomed?”

About the Author

Steve Kayser is a seasoned Media Relations Director and an award-winning business writer. His unique approach to PR, Marketing and Media Relations has been documented in a marketing best practices case study by MarketingSherpa, profiled as a “Purple Cow” by author Seth Godin and featured in the bestselling books The New Rules of Marketing and PR by David Meerman Scott and Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs by Craig Stull, Phil Myers and David Meerman Scott. Steve has also been featured in the following publications: A Marketer’s Guide to e-Newsletter Publishing, Credibility Branding, Innovation Quarterly, B2B Marketing Trends, PRWEEK, Faces of E-Content and The Ragan Report. Emmy-award winning former CBS Journalist and author, David Henderson, named Steve one of the new “Changing Faces of PR” and also included Steve in his 2010 book Making News in the Digital Era. Steve’s writings have appeared in Corporate Finance Magazine, CEO Refresher, Entrepreneur Magazine, Business 2.0 and Fast Company Magazine among many others. Steve can be contacted at skayser@cincom.com or on Twitter @stevekayser.

Business Process Strategies product launch, product marketing

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