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June, 2012
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September, 2011
Make Mobile Work Harder
Mobile is shaking up the traditional path to purchase, but it has opened up opportunities in the process. Here are a few to consider.
The first thing to remember: customers use their mobile devices for online and in-store purchases. So cover your bases. Keep in-store customers engaged by making your products easy to learn about with QR codes, and get mobile customers into the store to buy using coupons. That’s just the tip of the iceberg, of course. For more ideas, talk to GLG Director of User Experience Eric Parkinson.
Also in this issue:
- Search Is Changing. Are You?
- Agency FAIL
- Accelerating T-Mobile’s “Test Drive”
Quick Hits
Comcast and Nielsen are joining up to create a commercial ratings system for tablets and other mobile devices.
The more screens a consumer uses, the more he or she will respond well to post-purchase digital marketing, according to Econsultancy.
Consumer QR code scans were up 157% since last year, according to barcode solution provider ScanLife.
People who use their smartphone or tablet while watching TV still give 63% of their attention to the television.
People spent over $50 billion online in Q1 this year, up 15.4% from last year—the first time $50 billion was topped outside of Q4.
The June issue of Hearst’s House Beautiful will be the first print publication to feature “Pinterest-enabled” content.
Search Is Changing. Are You?
Both Google and Bing are changing the way the web is searched and results are delivered. Here’s how that affects SEO and how you can make sure your site is up to speed.
First of all, it’s not just about keywords anymore. Both search giants are starting to anticipate what people actually want to do with the information they’re looking for. This means richer search results, but it also means more complex search engine optimization. How have other users interacted with your content? Are there high-quality inbound links? What about social signals? Increasingly, search engine optimization is a site-wide consideration, from user experience to design, from content to development. For an SEO assessment of your current site, talk to GLG Search Strategist Tiffany Audano-Wilson.
Agency FAIL
Ad agencies are failing marketers in critical ways, according to a recent study. Here are some warning signs that an agency isn’t making the grade.
There were a lot of surprises in the study conducted by PulsePoint. For one, agencies were less concerned with measuring campaign performance. This should embarrass any self-respecting agency—an agency should be driving the conversation, not trailing it. Another bummer: agencies showed an abysmal lack of interest in optimization within channels. For shame! Optimization not only improves performance, it also saves marketers money. If you see these or other signs of your agency falling short, contact GLG Media Director Joe Huber.
Accelerating T-Mobile’s “Test Drive”
T-Mobile recently rolled out an aggressive nationwide “Test Drive” campaign. This GLG-built website saw serious traffic—with no performance hits.
We did it with technology, planning, and just plain good code. From the Brightcove Video Cloud to the high-performing .NET Framework, the technology used was flexible, reliable, and easy to manage. But great tech isn’t enough. For peace of mind, the site was load-tested well in advance so there were no surprises when it actually went live. The result? Perfect performance for T-Mobile. For GLG, selection as a finalist for the Brightcove Innovation Awards. Looking for site performance that won’t let your customers down? Talk to GLG Chief Technologist Chris Geiser.