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His magical ability to see and bring out the beauty in everyone is what makes Dimitri James, the creator of Skinn Cosmetics, a supreme makeover artist.

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His mother and both grandmothers were European-trained aestheticians. From an early age he watched them make their own soaps, toners and masks at home, using pure, natural ingredients, and says he was always intrigued by the beauty and skin care process. Not surprisingly, he went on to become a licensed aesthetician and served as a makeup artist for beauty brands such as Estée Lauder, Chanel, Revlon, Lancôme and Borghese. In addition, he has trained makeup artists and aestheticians for Adrien Arpel Salons and Spas.

“I learned the money spent by cosmetic companies does not always go into the product. With Skinn Cosmetics, it does.” Dimitri’s line of treatment, color and makeup products was launched in 2002 and combines the most advanced technology and delivery systems available with time honored beauty traditions. Skinn treatment and color cosmetic products are full of highly active, concentrated natural ingredients and devoid of the excess water and fillers used in most cosmetics. They are pure and effective, without sulfates or petrochemicals and other unwanted and unnecessary ingredients. Every product in the line, including makeup, offers treatment benefits. Skinn is good for your skin–the mineral makeup, for instance, uses cotton instead of talc. So, what you’ll get is the most effective product, manufactured on-site at the company’s Southern California headquarters, all done under Dimitri’s highly trained and watchful eye.

Skinn is a top selling international brand on ShopNBC (U.S.), The Shopping Channel (Canada) and TVSN (Australia). Dimitri’s first book, Becoming Beauty, his high energy, informative makeovers and demos on television have earned him a built-in audience and legions of loyal fans across the globe. Dimitri’s work and products are frequently featured on the runway and red carpet events in New York and Los Angeles, as well as on television, in music videos and in fashion editorial spreads.