Cart32 Blog

Cost of entry for Ecommerce is lower than most, but are you looking for a way to lower some of the costs of your business? Well in this article, I will show you a few ways to cut some costs that you may not have thought of before. These are simple steps which you may be able to see improvements in profits quicker than you think.

We’ve talked about it before; Google is one of the leading service companies out there. What’s better is that they offer most of these services for free. This makes their tools not only powerful, but economical as well. What better way to increase your site traffic through SEO than by using free SEO tools from the largest search engine company in the world?! Below you will find a list of four Google tools that we haven’t talked about before to help you better your site traffic ultimately increase your number of buyers!

Are you looking to get a bit more traffic to your website by having customers show their friends your website? Or maybe looking to have a way for other customers to rate your website? Well you can add a Facebook like button pretty easy. This is going to drive more customers to your website. How you might ask? Well, when a user clicks on the “like” button, it automatically puts a news story on their Facebook page.

Do you have duplicate pages on your website that have different URLs due to Search results, categories, SessionIDs, or some other quirky thing that your site does? Do you wish those duplicate pages would link to a preferred version of that page for SEO purposes? If so, Canonical URLs will help you accomplish just that.

So, as I was perusing the internet looking for a lovely blog article to write today, I came across this pretty cool little site called dlvr.it.  Now, I bet your asking, “Well, Jason, what is it and how can it help me with my ecommerce Site?”  Well stay awhile and read on.

One of the most common things that ecommerce sites have issues with is Cart Abandonment. Cart32 has a report that shows you “lost sales”, however this amount given should be taken with some insight as to what qualifies as a lost sale.  This is any situation where a customer adds something to your online shopping cart and then does not complete the transaction. Now, before you assume that the shopping cart is losing you a ton of business, think about how many times you’ve added something a shopping cart to see a total cost, check the shipping prices, or to see how much a discount would take off an item and then leave the page, never completing the order. These are all examples of lost sales. There are many tips for reducing the number of lost sales, but I will outline three of them for you.