JH Specialty's Marketing Tips

Many small businesses face the daunting task of trying to market their business, despite having limited time and an even more limited marketing budget. With all of the demands of running a small business, many owners overlook the need to effectively market their brand. Savvy small business owners understand that there are ways to efficiently market their business. It takes some creativity and planning to reach consumers successfully, while staying within the restricted budget. Here are a few tips for marketing on a small budget:

Vary the approach to marketing. Remember that no single marketing effort works 100 percent of the time. It is crucial to rotate several marketing strategies and vary the approach. This helps keep your marketing material fresh and interesting. It is important to keep in mind that consumers tune out marketing that is stale and no longer worthwhile to them. For example, vary your marketing between direct mail marketing and promotional items, such as promotional business magnets, coolies, or custom imprinted playing cards.

Make it easy. One of the best places to start marketing is with the already loyal consumer. These are clients that already love the company and will come back time and time again. By using this loyal customer base and providing them with randed promotional products, the consumer does the advertising. Give consumers promotional products that are useful, like a promotional magnet, and it will ensure they keep the company brand in site. This means your company will receive an increase in brand awareness, for years to come, all for a small upfront price. Promotional products, especially business card magnets, provide an endless return on investment and help in position the business to generate more sales with the use of a low cost promotional magnet.

Stay in contact with customers. Whether through direct mail marketing, social media, or email marketing, it is essential for small businesses to stay in contact with consumers. Maintaining contact keeps your business on consumers' radar and keeps loyal customers coming back for more. To be successful, one must be able to clear through the marketing clutter of other businesses and create a powerful message consumers want to hear, allowing the company to reap maximum rewards.

A small business looking for creative ways to market on a small budget can never go wrong with a promotional product, especially a business card magnet. By providing the company information and distributing them to consumers, the business will gain exposure which results in increased business and sales. 

Does your 2012 Marketing Campaign Include a Business Card Magnet?

Business cards were once a traditional way for communication between commerce and consumer. It provided a way to get your business noticed. Since then, the business world has evolved. The economy that was once based on supply and demand has developed into an economy of abundance and endless choice. The audience is demanding now more than ever and wants information served on a silver platter and someone is willing to give it to them.

Consider the business magnet your silver platter. Business card magnets bridge the gap between brand and business through innovation. Visibility, usefulness, and economical design are several benefits the promotional magnet provides for your modern marketing campaign.

The aim of any promotion is to increase consumers' interest in your business. Your business cards should be an extension of this philosophy and incorporated into the promotional strategy. Business card magnets make this goal possible. Consumers will never drop a promotional magnet into a desk drawer or stash it on a shelf. Instead, the magnet will be hung on the nearest refrigerator, desk filing cabinet, etc. People perceive magnets as a special, useful gift. The value of using business magnets results in your contact information being kept around and viewed numerous more times than the traditional business card.

It's a general fact that people will always use tools that are useful to them. Business card man gets add usefulness to the recipient other than providing your organization's information. A magnet will be viewed by everyone whether it's in the office or at home to hold important documents. Not only will the intended document be viewed, your contact information and brand will be viewed as well.

The bottom line is business card magnets are gaining popularity because they work and do not hurt the bottom line. Magnets are economical to give away and are useful enough to get results. Business magnets are a great way to give businesses, large and small, the competitive advantage needed.

Companies need to take it to the next level in order to captivate and connect with their innovative and time starved audience. The business card magnet provides just that they are looking for. Information served to them in an appealing and efficient way.

Fourcolormagnets.com has a collection of useful business related magnets which is only a simple click of your mouse away. The staff at FourColorMagnets.com is ready to earn your business by providing superb service and free artwork with every order. To learn more aboutbusiness magnets, especially business card magnets please visit: FourColorMagnets.com.

My Experience at JH Specialty

I graduated from Indiana University with a degree in information technology about a year ago. While I was worried about not finding a full-time position directly out of school, I knew I needed to further my professional skills in order to achieve the career goals I had set for myself. About that same time, I was lucky enough to cross paths with another I.U. grad, John Henry, CEO of JH Specialty. He offered me a part time internship at JH Specialty. I was honored and happily accepted the position.

While I knew this opportunity would prove to be challenging, I also knew how valuable the opportunity was and the immense knowledge I would gain from working at the digital marketing company. It was the perfect spot for an information technology grad.

Upon starting out, I was involved with search engine optimization, also known as SEO. I quickly realized the benefits of SEO and how it presents businesses, both large and small, the opportunity to be found via search engines such as Google, Yahoo and Bing.  In my professional opinion, SEO is one of the most valuable assets any company can utilize in regards to online marketing.

As I continued learning about SEO, I was also sharpening my developmental skills and learning from some of the best developers in Northern Indiana. This was a priceless opportunity and lead to a full time position, as I started full time at JH Specialty in March of 2012.

Not only has working at JH Specialty been an invaluable decision for my professional development, it has also been a great work environment and place to grow. JH Specialty has been voted One of the Best Places to Work four years in a row. After just a few weeks of starting my internship, I understood why. The JH Specialty team, while extremely dedicated to the work that we do as well as professionalism, also knows how to have a good time. what other place allows Nerf Gun fights in the office! Not to mention, JH Specialty's game room consisting of a ping-pong table, Xbox 360 and Wii. JH Specialty even caters in lunch for the entire office to enjoy every other week. JH Specialty seems to have it all and is by far, a great place to work!

I don't know of another team that is so drives, knowledgeable, experience and so fun to be a part of. I love coming to work everyday, which is something few people can truly say. JH Specialty, simply put, is one of the best places to work in the Midwest. Our team continues to grow as demand increases for digital marketing solutions. Check out JH Specialty, Inc., a partner you can rely on, and see how JH can help market your business today!

Andrew Stephens, Development

Make Consumers Want to Listen

Imagine... by the time you're done reading this you will be a more effective marketer, all because you learned two very important words and the specific reasons why those words are so crucial.

Actually, both of the effective marketing words can be found in the preceding sentence. Can you spot them?

The first important word is you. Did you find the opening sentence compelling? I'm guessing you said yes. That's why you clicked on the link, are currently reading the post and wanting to know more. Your consumers want to know more as well. They want to know the benefits they will receive from your product or service compared to your competition. It's all about the consumer. What are you providing your customers that your competitors are failing to give them? What about your product is better or different? Tell them; they want to know.

Were you able to pick up on the second most important word?

The word is because. Why is the word because so important? The most effective transition when giving a reason is to use the word because.Specificity is crucial in persuading consumers. One of the best ways to influence a consumer is through reasoning. Give the consumer a reason as to why your product or service is better or provides the most benefit.

So now that you know the two most important words to use when reaching out to customers,  try it for yourself in your next advertising campaign. And remember, you learned your best marketing trick from JH Specialty, Inc.

YourPromoPeople Unveils the 7 Promotional Products Every Business Needs to Attract Customers

Promotional Products can give your business the edge over competitors and keep you in the forefront of consumers' minds. Every business should take advantage of these seven promotional products. 

Let's face it; consumers today are bombarded with advertising and marketing from virtually every angle. From billboards to television, print media radio, and the internet, people are constantly flooded with ads. As a result. consumers have learned to tune out just about all of it. It's tough for a business to break through all of the advertising clutter in a way that gets the consumers attention and gets their advertising message across to potential buyers. The following seven promotional products are an effective way to do just that. 

The aim of any promotion is to increase consumers' interest in your business. your business card should be an extension of this philosophy and incorporated into the promotional strategy. business card magnets and marketing magnets make this goal possible. Give a business card magnet to your business contacts and a marketing magnet to potential customers. The magnet will be hung on the nearest refrigerator, desk or filing cabinet, not dropped in a drawer to be forgotten like many other promotional brochures or flyers. People perceive magnets as a special, useful gift. the value of using business magnets results in your contact information being kept and viewed countless times after the initial interaction.

Utilizing a can coolie as a promotional product is a great way to create a springtime marketing buzz. It is the most effective promotional item you can buy in the hot summer months. the koozie is always a hit at any golf course, barbecue, sporting event, or trip to the beach. Why not play into this and gain priceless public exposure? Since so many people love and use coolies, your custom designed can coolie will be shown off all summer long, resulting in maximum exposure for your company. Giving your potential customer a can coolie is giving them a useful gift, meaning your brand will be thought of in a good light. A custom designed coolie us the most effective promotional item for the spring and summer. 

Everyone uses cups. Stadium cups are a practical solution for your beverage holding needs at any launch event, gathering, or tradeshow. The stadium cup is a practical promotional product, they get used daily. The good thing about personalized cups and mugs is they make a great souvenir, meaning consumers keep your branded stadium cups. The plastic cups are especially popular in households with children. Plastic cups are used in a variety of ways, for their common use of drinking, as well as impromptu storage for small toys, crayons, pencils, markers, as well as snacks for children.

Create a memorable promotional with branded seat cushions. Seat cushions are seen at most sporting events, whether it be a little league, high school and even professional sporting events, there is something about a cold, or sizzling hot, depending on the temperature, aluminum bench that just does not sound appealing for the next three hours. By giving your consumers a branded foam seat cushion, they will carry it to every sporting event they attend. This means that your company will receive maximum exposure and create goodwill with consumers. A seat cushion is an effective promotional tool for all year round. no matter what the sport, the cushion will get used and your logo will be displayed for other fans to see. 

Thunderstix are a hugely popular spirit item used at many sporting events. The inflatable sticks create quite the bang. Thunderstix are a great way to sponsor an athletic event of any other kind of event where a buzz needs to be created. The promotional noise makers have a large imprint area in which your brand information and logo will be displayed for all to see. 

Answer the everlasting paper or plastic question with reusable, imprinted totes. The grocery tots promotes your business and brand as well as your eco-conscious attitude. As society becomes more and more environmentally conscious, consumers are looking for solutions. Why not give your consumer a reason to stop searching and use your branded grocery tote. While grocery totes are often used to promote grocery stores themselves, they can also be used as promotional merchandise by any company of any industry. the advertising a company will receive from recipients' future use of their customer reusable grocery bag will far outweigh the initial cost of purchasing them.

Promotional products have a wide variety of benefits for businesses including sales, increased product referrals, improved customer image as well as continual advertisement for the company. The most important thing to remember when selecting a promotional item, make it useful to the consumer otherwise your message will not reach your audience. Promotional products are a great way to break through the advertising clutter and create name recognition and goodwill with your potential customers.

Your Promo People, a division of JH Specialty, Inc. provides a practical solution to all your promotional needs. It is a full-service marketing communications company based in Fort Wayne, Indiana. Founded by John Henry III in 1998, the company specializes in the utilization of technology in social media marketing applications including, digital marketing, email marketing, search engine optimization, events and promotional products fulfillment, website design, and web development. JH Specialty provides marketing solutions for a variety of clients from Fortune 500 companies to Mom and Pop shops across the United States.

Misplaced Your Marketing Dollars? Now What?

A public relations and marketing strategy is crucial for every business no matter what its goal. Gaining awareness for a company can be a difficult task if you do not know where to begin. Often, a company will burn through their original marketing dollars in a hurry, being left with limited options as to how to continue reaching consumers and gain attention. The good news is that even if most of the marketing dollars have been spent, there are still a few good ways to gain attention without breaking the bank. Here are some strategies to implement in order to generate company brand awareness.

Spend time on market research. The first mistake companies make is that they try to market to everyone. In order to successful market the company, a target market needs to be identified. Use social media sites to gather market research information as they provide a great platform to interact with consumers. Once a target market is identified, it is easier and less expensive to market to this core group because it is smaller and focused.

In order to get the attention of consumers, focus on the benefits the company provides to the end user. Let the consumer know why they need this product and how it will benefit their everyday life; will it save them time, make a task easier, etc.

Reach out to current customer and let them know they are valued by using promotional products. The aim of any promotion is to increase consumers' interest.  One way of exciting and enticing existing customers to spread the word is by giving them a token of appreciation, a custom promotional product. For example, give existing consumers a useful promotional magnet, or a reusable imprinted grocery tote. With promotional gifts, the options are endless and the products are easy on the bottom line. Promotional products are a great way to break through the advertising clutter, create name recognition and good will with your potential customers.

Marketing dollars have to be carefully allocated where they will bring the most return. If the majority of the marketing dollars have been misplaced, think about these tips to increase the effectiveness of the current marketing strategy.

Can Coolies, the Perfect Summertime Promotional Product

Spring has sprung and summer is right around the corner. Warmer weather means the start of backyard barbecues, fishing trips, little league games and taking a stroke or two off your golf game. These are all perfect events for customers to show off your company’s logo on their newly received promotional product. Bottle and can coolies are a great way to create a springtime marketing buzz and can be used everywhere. This promotional product is the perfect cornerstone to almost every outdoor activity.

Coolies can be customized to reflect your brand, change the color, the size, the material, and add your brand name and logo or company slogan. They are also easily distributed at all kinds of public events like parties, sporting events, picnics and parades. A can or bottle koozie are economic to giveaway to a large bunch of group and are durable, meaning they will last. Your promotional coolie will be used over and over, providing your business with maximum exposure for a minimum price.

Besides the overall uniqueness of a can coolie as a promotional item, these products are great because they are budget friendly. This is extremely important for businesses looking to test the 'promotional product waters'. Your marketing budget will surely remain intact. By using promotional koozies, consumers are sure to be impressed with your company which in turn will bring new leads, increased profit and of course, growing success.

With the warm weather creeping in, it is easy to think about the hot, sunny summer days. There are many promotional products that can give your business the boost that it needs as the temperatures begin to climb. Most people look forward to the opportunity to get outside and enjoy the sunshine, so why not let them do so with a logo imprinted item from your business such as a can koozie?

Is your Website Working Against You?

As our society is becoming more digital based and driven by technology, it is necessary for our clients to have a predominant presence on the Internet. Corporate website development is essential in today's electronic world but often times a website is not as effective as it should be. Ask yourself: are you getting everything you can out of your website or Is Your Website Working Against You?