Charles Heflin of University 2020 and Russell Wright of Theme Zoom were interviewed by web traffic expert Howie Schwartz. This interview was carefully formatted by Howie in order to present "entry level" information about LSI (latent semantic indexing) and the co-occurrence matrix. This call is about one hour and covers the following questions to name a few:

- What is Latent Semantic Indexing?
- What is the co-occurrence matrix?
- What is a silo website structure?
- What are statistically improbable phrases?
- Should you use sub domains when building your website?
- Should you build mini websites or should you "swallow a market whole"?
Listen to this audio which shares some real basics about ThemeZoom Principles:
 

What is the co-occurrence matrix?


Latent Semantic Indexing

Latent semantic indexing, sparse matrix and co-occurrence algorithms are here to stay. The use of latent semantic indexing in Googles main index is no longer a myth peddled by search engine optimization experts in order to scare you into submission. LSI is real and it is here to stay. Our friends at Portal Feeder sent us an article by William Slawski which attempts to explain latent semantic indexing in terms of co-occurrence matrixes. US Patent Application 20060294155 will provide Google with the means to eliminate duplicate content and web spam- otherwise known as keyword stuffing. Theme Zoom programmers are thrilled about the idea of co-occurrence algorithms because they have used a similar math to configure the (LSI) keyword algorithm for the TZ application. This means that Theme Zoom members will be in a position to benefit from the new patent when they create content that is diverse in search engine proven synonyms and co-occurring phrases.

To read the complete article visit SEO By The SEA

Intro audios to Latent Semantic Indexing:

Audio 1   

Audio 2   

Audio 3   

Audio 4