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Purple Aura Jewels

Lookbook

This lookbook showcases Purple Aura Jewels’ new line of jewelry and was the primary marketing tool to launch their new company. We used a freeform purple swatch with soft edges on the divider pages to play off the “Purple Aura” name and give added distinction to the opening page of each jewelry line. We did extensive digital retouching and color correction to the already excellent photography, and created an “edgy” treatment for the insets in the “Chic Indulgence” line. We kept it pink and playful for the “Little Divas” collection. Overall, we wanted to keep the design simple and elegant and let the beautiful photography and jewelry shine.

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Lumens Flashlights

Product Catalog

We designed the catalog with a dark motif to showcase the illumination qualities of the flashlights. Using inset photos to suggest their real-world applications combined with the closeup detail of the flashlight creates a striking design. We also created a standardized specifications box so it would be easy to get all the essential specs at a glance. We also created the logo and initial website for Lumens Flashlights.

American Standard

American China Catalog

American China is one of the luxury divisions of American Standard. PixelGraphics designed the catalog using existing photography and did extensive digital retouching including taking out backgrounds, creating custom color lavatories as on page one and the color chart at the back of the catalog, color correction, adding drop shadows and more. This catalog was very well received and accomplished at a fraction of their usual cost for a comparable catalog.

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American Standard

Porcher Catalog

Porcher is another luxury division of American Standard. This was the first of many catalogs we did for them. Once again we designed the catalog using existing photography and through digital retouching, changing scale, and superimposing photos, we created a dynamic look for the Porcher line. We used a simple but elegant use of typography to lend an air of sophistication. We created custom color variations for the “Special Color Program” page at the end of the catalog. The success of this catalog earned us many more opportunities with American Standard and its various divisions.

Black Dog Speedshop

Performance Parts & Service Catalog

Black Dog Speedshop has a professional race car driver for an owner. Tony Gaples and his Black Dog Racing team needed a catalog to showcase his state-of-the-art shop which primarily converts off-the-line cars and customizes them into awesome street racing machines. To highlight some of their parts and services, we took new photography and created a dark motif to show off the product and create contrast with the colorful “tire-tread” section headers. This design was also carried through their website.

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Cougar Industrial Supplies

Product Catalog

The client originally hired another design firm to produce their catalog but after many delays and lackluster results, they contacted us to start the catalog over from scratch. We started by recommending—and eventually designing—a new corporate logo. We then designed and produced this 56 page catalog in just over a week to meet the client’s tight schedule. We also designed their website for them.

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