the marketing mix – brand management, digital content, corporate identity, marcoms, brochures, graphics, CSR, PR, database management, email marketing, advertising, sponsorship… there’s more to this marketing and design game than meets the eye!

The days when a press release was the high point in a PR campaign are relegated to history: PR is now one of the tools available to a marketing or brand manager. Marketing communications is, in our view, all about clarity – understanding the relevancy of your message to your chosen audience, appropriate timing, ‘tone-of-voice’, context and integration within the mix. Internal communications must not be overlooked either.

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