Once upon a time a sticker on a race car, powerboat or motorcycle was the end game… those days are long gone. Good we say! Sponsorship of any sport, cause or entertainment property was often driven by a personal agenda; now (especially now) and in the future it, sponsorship, has to work for the business and the brand… Alignment, Activation and Accountability – and setting your objectives! ROO underpins the rationale and comes before ROI - integrated activation is what drives the program… and ultimately it’s success
Three simple questions – unfortunately often asked at the wrong times. Sponsors have limited resources – teams even less; sponsors can see the audience but just can’t achieve the ‘brand-to-fan’ connection; sponsors get frustrated when ‘an integrated campaign’ only results in a ‘point-of-purchase’ leaflet dispenser!
The best ending starts before the beginning! Plan and understand what you’re getting into… and that includes your exit. Don’t expect too much. Make it relevant, workable and affordable. Collaborate and communicate. Sounds simple… even a little simplistic? Those with the grazed knees know it’s easier said than done; if you want to see the scars and hear the truth call us!
We stick to what we know – often the same disciplines and methods can apply to other sports but we know, really know, the sports we are involved in.