Fresh Stuff

Commercial: Atlas. Go New Places.™ Bear Archery. Reposition a legendary brand. Goalrilla. THE POWER TO CHANGE YOUR GAME.™ Atlas. Go New Places.™ realize

Commercial: Atlas. Go New Places.™

Atlas Van Lines greeted 400 guests in April at the annual Atlas Forum in Chicago by introducing the new “Go New Places” video and commercial. “You’ve got it in you to go new places. So do we, we go there every day,” says the video. Because Atlas is among the world’s best at helping people go new places, every day is moving day for Atlas.

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Bear Archery. Reposition a legendary brand.

The first new Bear communications reinforced to the audience that 1) Bear was not “about the hype and high cost,” and that 2) with Bear you received “performance above price.” Both statements are still true of Bear. By 2012, the company’s industry leading product development has made Bear a sought after product at any price point.

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Goalrilla. THE POWER TO CHANGE YOUR GAME.™

Goalrilla, differentiated as the Toughest Basketball Systems On The Planet,™ offered an authentic basketball experience in the driveway. The objective, and challenge, was to communicate the paradigm extension from providing an authentic basketball experience to showing Goalrilla as a source of expertise and tough equipment in several sports categories, including basketball.

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Atlas. Go New Places.™

In January of 2011, new Atlas Van Lines President Jack Griffin realized a need to revitalize the brand. It was time to tell corporate and individual audiences a positive message about Atlas, and about possible return of the entire household goods moving industry.

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DBD Twitter-verse

Phil Mowrey Wed Jul 04

RT @ninenorthlp: Radiohead Soundtrack Greenpeace Ad: t.co/ETtOnEMa

Katie Peninger Wed Jul 04

Loving the music @ McNamara's- love that you never know who you're gonna hear in this town! t.co/Uu49gwbK

DBD Advertising Tue Jul 03

RT @BrandonLuhring: New browser screenshots of recently viewed pages could include banking or other private info: t.co/4kMEenmD

Brandon Luhring Tue Jul 03

New browser screenshots of recently viewed pages could include banking or other private info: t.co/4kMEenmD

Phil Mowrey Tue Jul 03

RT @TheDieline: Eat Sweet: Loving this clever one-piece dieline that nicely unfolds to reveal the product inside, bu... t.co/rw4 ...

Phil Mowrey Tue Jul 03

RT @dmscott: "Don't ever try to sell me on anything. Give me ALL the information and I'll make my own decisions." @kanyewest via @SonjaJ ...

Jodie Lynn Mowrey Tue Jul 03

50,000 beads, a year in the making, 1 giant gorilla bead weave! I'm so excited. I just finished it this weekend. #beads t.co/MzWs8MAG

Phil Mowrey Mon Jul 02

Must see TV: HBO's "The Newsroom" -- 2nd episode aired tonight at 9:00 Central

Phil Mowrey Mon Jul 02

Idleness is not a vice -- rather, it's necessary t.co/vYGMS0mRbusy-trap.html

Phil Mowrey Sun Jul 01

Name this logo... t.co/xgNuczME

Brandon Luhring Sun Jul 01

Crap. I'm going to look like a Mac snob now... Wife just talked me into an iMac instead of a PC laptop. Our HP laptop just died.

Phil Mowrey Sun Jul 01

RT @WolfpackAlan: I was kidnapped by a pack of mimes. They performed unspeakable acts on me.

Phil Mowrey Sat Jun 30

RT @HarvardBiz: If You Don't Prioritize Your Life, Someone Else Will t.co/IvnTexy6

Brandon Luhring Sat Jun 30

RT @codinghorror: apparently the leap second is crashing some servers t.co/arkNUdQd

brad dennison Fri Jun 29

How Levi's, Zippo & SoBe are connecting with millennials t.co/4YAbM5tt

Jodie Lynn Mowrey Fri Jun 29

Atlas Van Lines has collected nearly 4000 units of baby supplies for military families at #unitedleasing championship. t.co/5Jmj2SEp

Jodie Lynn Mowrey Fri Jun 29

Atlas Van Lines is at the #unitedleasing championship collecting supplies for military families. Come donate! t.co/OZtFaO47

Brandon Luhring Fri Jun 29

Twitter, you are awesome.

brad dennison Thu Jun 28

RT @leeclowsbeard: If you always have time to discuss how passionate you are, you probably aren’t.

brad dennison Thu Jun 28

Sea Shepherd Campaign t.co/qdOY3TR4

What We're Feeding On

Happy 4th of July

Happy 4th of July everyone! I am taking the day off! Hope you’re all having a great day, no matter where you live!

Source: swissmiss
Posted on: 4 Jul 2012 | 8:08 am CST

Crit* Bébé de Forêt

Bébé de Forêt is a new range of organic skincare products developed under the South Korean brand Green Finger, a market-leader in the baby-care category.

Source: TheDieline.com - Package Design Blog
Posted on: 4 Jul 2012 | 5:31 am CST

Dovely Tea

Dovely Tea is part of a line of handmade gift goods designed to be a unique and memorable.

Source: TheDieline.com - Package Design Blog
Posted on: 4 Jul 2012 | 5:00 am CST

WAVE VIP Morning Tea

WAVE is a full service brand communications agency working in partnership with clients in New Zealand and internationally.

Source: TheDieline.com - Package Design Blog
Posted on: 4 Jul 2012 | 5:00 am CST

Coke Uses Olympics as Link to Healthful Lifestyles

Coca-Cola is using its Olympic sponsorship to convince consumers of its commitment to an active lifestyle, in a new campaign for the U.S. centering on an "8-pack" of U.S. athletes.

Source: Advertising Age - Latest News
Posted on: 3 Jul 2012 | 3:46 pm CST

FX Acquires 'Mike & Molly' in Syndication

FX won the cable rights to air CBS's "Mike & Molly" in syndication starting in 2014.

Source: Advertising Age - Latest News
Posted on: 3 Jul 2012 | 2:20 pm CST

Chuck E. Cheese Updated for the Mid '90s

Chuck E. Cheese is being revamped to become an electric-guitar-playing 'rock star.'

Source: Advertising Age - Latest News
Posted on: 3 Jul 2012 | 1:48 pm CST

How Dollar Shave Club Hit a 'Nerve Center' With Consumers

Dollar Shave Club has attracted the attention of 4 million viewers in one week with a viral video and funding from major venture capital firms. Here's how.

Source: Advertising Age - Latest News
Posted on: 3 Jul 2012 | 1:21 pm CST

Ambessa

Ambessa -Ethiopian for lion- is a new line of imported teas for chef Marcus Samuelsson, designed by the super-talented, Louise Fili. The flavors trace Samuelsson's history—from African birthplace (Safari Breakfast) to American home (Earl of Harlem).

Source: TheDieline.com - Package Design Blog
Posted on: 3 Jul 2012 | 8:00 am CST

Piggy Bank Cardboard

This Piggy Bank is made out of cardboard and probably one of the most adorable things I have seen in a while. The industrial d