AppData is an independent application traffic tracking service of Inside Network, the first company dedicated to providing business information and market research to the Facebook platform and social gaming ecosystem. AppData is intended for use by developers, investors, marketers, and analysts interested in tracking app traffic on the Facebook Platform.
Using AppData Pro, analysts are able to track any application with daily and historical stats, track developers to spot trends in strategy and growth, pinpoint market opportunities, and receive all the data, right to their desktop.
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PageData is an independent Facebook Page tracking service that allows marketers and analysts to benchmark historical Likes and engagement data for millions of Facebook pages. PageData Pro is the first service to provide historical likes and "People Talking about this." PageData also tracks engagement metrics such as post likes, comments and shares, allowing marketers to compare their social media marketing program with competition.
Resource Pages covering every corner of Facebooks marketing and advertising offerings, including new features that bring Facebooks social graph and communication functionality off Facebook and even offline.
How-To Guides focused on showcasing the most effective ways to use Facebook today.
Case Studies examining strategies, implementation techniques, and results of successful campaigns on Facebook.
Inside Virtual Goods: The Future of Social Gaming 2012 by Justin Smith and Charles Hudson
Inside Network is proud to announce a new original research report by Justin Smith and Charles Hudson that is exclusively focused on the future of the social gaming market, entitled Inside Virtual Goods: The Future of Social Gaming 2012. This is Inside Network's third annual edition of the Future of Social Gaming report. It will be released on September 20, but is available for discount pre-order now.
How big is the market, and where will social gaming go in 2012? How will existing players fare as Facebook Credits shifts the social gaming landscape and continued changes to the platform? Inside Virtual Goods: The Future of Social Gaming 2012 provides deeper insight into social game monetization, development, customer acquisition, and the key questions facing the space in 2012 than you'll find anywhere else.
About the Report
Inside Virtual Goods: The Future of Social Gaming 2012 gives you an inside view of the future at this critical juncture in the intersection of social networking and online games.
We have compiled months of original research from dozens of top executives and entrepreneurs from all parts of the social gaming ecosystem to produce eye-opening source data and analysis that is not available anywhere else. Inside Virtual Goods: The Future of Social Gaming 2010 takes the closest look at the present state of social games and the future of this strong but still rapidly changing industry.
What We Cover
- Facebook Credits and the New Monetization Landscape: Early Results - Now that the transition to Facebook Credits was completed on July 1, what are the early results that developers are reporting? We take an in depth look at metrics and trends.
- Will 2012 (Finally) be the Year of Mobile Social Games? – Now that mobile games monetizing through the virtual goods model are becoming a bigger market in the US and around the world, many social game developers have expanded their efforts to tap these new platforms as well. Will 2012 finally be the year that social games take significant root on mobile?
- Social Game Development and Design - How do small, medium, and large developers organize their teams? What do development cycle times for original titles and "expansion packs" look like? What is the role of testing and metrics in the development process? A few key game genres with proven mechanics and monetization have spawned dozens of fast followers. Understand how publishers are continuing to innovate as we head into 2012.
- Monetization Data and Payment Trends- Now that developers have proven the virtual goods model, what are ARPUs, ARPPUs, and LTVs really like for different game genres? What is the lifetime value of users, and how long do players stick around? We take an in depth look at monetization methods and rates, and shed light on where payments are headed in the coming quarters.
- Customer Acquisition and Marketing Trends - As the social gaming landscape has evolved over the past four years, so have the ways that developers acquire and retain new users. How have user acquisition costs changed, and what do Facebook's changes spell for the future of the marketing funnel? We take an in depth look at data and trends.
- Facebook's Platform Changes, and What's In Store for the Future - Facebook has continued to change Platform communication channels and functionality over the last year, significantly altering the way social games reach users through Facebook. Continued change is likely - what will it be, and how will it impact the industry? Finally, will we see another platform (like Google+) emerge? Our overview covers these developments, their impact on the industry, and what else is in store.
What you get
In addition to our deep dive into key aspects of the social gaming ecosystem, the report also offers extended coverage on:
- A brief history on the evolution and growth of this space in the US, including a description of all key players and how they rose to the top.
- Total social gaming market size estimates for 2012.
- Our take on the key issues facing the growth of social gaming, including our outlook and projections for 2012.
The annual membership, which includes the report and three additional quarterly updates, is USD $2,495. Alternatively, you can just download this report for USD $995.
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Inside Virtual Goods: The US Virtual Goods Market 2011-2012 by Justin Smith and Charles Hudson
With an up-to-$2 billion IPO that Zynga may file in the coming weeks to fund its continued global expansion, Facebook's migration to Credits, Google's launch of Google+, and the continued rapid growth of in-app purchase-based businesses on the iOS and Android mobile platforms, virtual goods are impacting businesses across the media landscape. Virtual goods, and the companies that distribute them, are continuing to bring about one of the largest disruptions entertainment, communication, and e-commerce infrastructure businesses have seen in years...
The annual membership, which includes the report and three additional quarterly updates, is USD $2,495. Alternatively, you can obtain just this report for USD $995. The annual subscription brings you a total of four comprehensive reports comprising months of original research.
>> Read more and purchase