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Bill Gates Plans Challenge to iPod
February 10, 2006
Microsoft and its hardware partners will continue to develop new digital media devices aimed at challenging the dominance of Apple iPod music player, Chairman Bill Gates said Friday.
"I don't think what's out on the market today is the final answer," Gates said. "Between us and our partners, you can expect some pretty hot products coming out over the next few years."
Gates responded to a question at the Microsoft Minority Student Day:
QUESTION: Is Microsoft going to develop a handheld like MP3 player to combat iPod, Apple's dominance of the last year?
BILL GATES: Yeah, Apple has done a fantastic job with the iPod. How many of you have iPods? OK, some.
Well, we are talking with partners about how we working with those partners can make even better music players. We've got some in the market today. I'd say in total they may have about 20 percent market share, which is lower than we like and so we're seeing where we could come together to make a device that's less expensive and connects in better ways, does photos and videos in better ways.
And so I don't think what's out in the market today is the final answer, but again it just shows the magic of software; Apple did a very good job on iTunes, did the user interface design right, and so that means we'll have to match all that good work and do something even better.
So between us and our partners, you can expect to see some pretty hot products coming out over the next couple of years.
Gates said the market share for digital music players compatible with Microsoft software is around 20 percent, a figure that is lower than he would like. Gates did not disclose any plans for a Microsoft-branded device on Friday.
Source: Bill Gates
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