MarketingGuide
From MozillaWiki
Welcome to Marketing at Mozilla!
Are you interested in helping spread the word about Mozilla and products like Firefox? We'd love your help! It's fun and easy to do. It's also a great opportunity to make friends from around the world, gain experience working with one of the world's most powerful brands and share our amazing story.
Easy ways to get started
Find Marketing people near you
Depending on where you live, there may be a good chance that there are people with a common interest in Mozilla who are already active nearby. Check the Mozilla Reps wiki to get in contact with your local Mozilla Rep. Speaking English is not required and we have Mozilla Reps and communities all over the world. You might be surprised to find that there's Mozilla community thriving in your home town.
Join our Affiliates program
The Firefox Affiliates program is a great way to share your love of Mozilla Firefox. Host Firefox buttons on your site and climb your way to fame on the Affiliates leaderboard. To find out more or to sign up, please visit: affiliates.mozilla.org
Start by following @firefox on twitter or like us on Facebook. Then you can work with us to create, and re-post in your language, Facebook and Twitter posts from the main EN-US Firefox accounts. If there's a better social network in your locale besides Facebook and Twitter, help us create a presence on those social media sites. Respond to comments and replies from users, answering their questions and pointing them in the right direction for Support help. If this sounds like fun, please email William at wreynolds [at] mozilla [dot] com.
Each month we send out the "Firefox & You" email newsletter with the latest tips and tricks to get the most out of your Firefox (sign up here). We currently offer this newsletter in Spanish, French, German, Portuguese, and English. If you'd like to help localize and create Mozilla marketing content for your language, please email Jess at jdavis [at] mozilla [dot] com and Carmen at ccollins [at] mozilla [dot] com.
Get the tools you need to talk about Mozilla
Before you can talk about Mozilla, you need to learn how to talk about Mozilla. Your first stop for this is the Firefox Brand Toolkit It's your guide to all things Firefox, the flagship brand in the Mozilla universe. It's full of guidelines, examples and tips to help you create websites and communications that are on brand and on style, both online and off.
You can also find resources for doing local Firefox promotion in the Mozilla Reps Toolkit. The Remo Events Toolkit is a set of downloadable materials that will allow you to go out and educate people about Mozilla.
Join the a Mozilla Marketing Collective
In 2012, the Mozilla Marketing Collective will launch with many opportunities to get involved in the projects above, as well as projects within Product Marketing, Marketing Intelligence and Add-ons & Apps. To find out more, please check out the Marketing Collective wiki.
Communications reps
If PR is your passion, have a look at the Communications Reps program, a special interest group within Mozilla Reps, will provide volunteers the education, tools and infrastructure they need to get involved with Mozilla PR efforts. Please visit the communications page for more information.
Want to do more?
- Join the Mozilla Marketing mailing list.
- Join the Mozilla Community Marketing call. We have them every two weeks. It's a great chance to get to know the global Mozilla engagement team and new people are always welcome to attend.
- You can also get to know us online on the #marketing IRC channel. For help with IRC, visit irc.mozilla.org.
What makes Mozilla different
Mozilla does not have the advertising budget of a major corporation, and the hundreds of millions of users of Mozilla software have, (in almost all cases) found out about it by word-of-mouth, through their friends, family and acquaintances. In other words, it is the community that has made Mozilla what it is, by developing, testing and localizing software and documentation, and by marketing this software to the world.
At Mozilla, what most organizations call marketing, we call engagement. Mozilla is all about our users and rather than market to them in a traditional way, we prefer to connect and have conversations with them. The Engagement is divided into multiple teams of that work with the Mozilla community to speak with different audiences and share our story.
Mozilla is a global community with shared values. We believe that the Internet is an integral component of modern life, and is therefore a public resource that must be open to all. And we believe that Free and Open Source software developed and promoted through transparent, community processes is the best way to realize this vision. We think these values are important, and we hope that everyone who wants to contribute to the Mozilla project takes the time to read the Mozilla Manifesto.
Looking for the old Community Marketing Guide? It's out-of-date, but we've archived a copy of it here if you're feeling nostalgic.