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  • SiteCatalyst product overview

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  • Mobilize your marketing
  • Viral video measurement

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  • 7 Steps to Increasing Conversion
  • 5 Steps to Effective Web Measurement
  • Organizing Your Web Analytics Resources
  • Online Marketer's Segmentation Guide

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Adobe SiteCatalyst—Actionable Web Analytics


Adobe® SiteCatalyst® provides marketers with actionable, real-time web analytics intelligence about digital strategies and marketing initiatives. Adobe SiteCatalyst helps marketers quickly identify the most profitable paths through a website, segment traffic to spot high-value web visitors, determine where visitors are navigating away from the site, and identify critical success metrics for online marketing campaigns. Adobe SiteCatalyst is part of the Adobe® Digital Marketing Suite of applications for online business optimizations.


Online Marketing Challenges

Organizations are constantly challenged to meet the dynamic demands of an online business. For most, digital channels represent a growing percentage of overall sales, whether directly through the site, on mobile devices, or social media. Digital channels play a vital role in an organization's broader marketing strategy, and also provide a real-time source of actionable web analytics data for marketers and other executives in the company, helping them successfully grow and shape the business.

However, as marketers embrace new opportunities that come from emerging trends, they also embrace new challenges such as:

  • Correctly attributing marketing activity to online campaigns
  • Identifying how social media affects the business and the brand
  • Mobilizing marketing initiatives


Adobe SiteCatalyst is the industry-leading solution that addresses these challenges by providing digital marketers with one place to measure, analyze, and optimize integrated data from all online initiatives across multiple marketing channels.

  • Benefits
  • Key features
  • Social media
  • Mobile
  • Video
  • One integrated web analytics tool

    One place to measure, analyze, and optimize integrated data from all online initiatives across multiple marketing channels and technologies.
  • Intuitive easy-to-use interface

    Adobe SiteCatalyst has an intuitive user interface that enables revealing key online marketing insights more quickly and easily — for both novice and professional users.
  • Conversion improvement

    Gain critical insight with conversion reports showing detailed information on purchasing metrics, customer loyalty, campaigns, visitor profiles, and more.
  • Marketing attribution

    Easily compare marketing channels and view multiple allocation models to make faster investment decisions that optimize your digital marketing.
  • Working on-the-go

    Access Adobe SiteCatalyst data from your iPad. Scroll, swipe, and zoom into a specific time periods, as well as add new metrics and email reports with a simple touch.
  • Instant decision making

    Set up automatic notification of event triggers when your key metrics exceed or fall below expectations.
  • Flexible data integration

    Integrate multi-channel or offline data with data collected on the website through SOAP-based open standards.
  • Advanced real time segmentation

    Segment data in real-time from a report suite and access predefined segments, such as mobile visitors, right in the user interface.
  • Drag-and-drop dashboard design

    Personalized dashboards, alerts, and bookmarks that deliver quick snapshots of key performance indicators (KPIs) for online marketing initiatives.
  • Cross-Device Visitor Identification

    Connect visitors across devices to enable a more valuable visitor-level view of your customers.
  • ClickMap graphic overlays

    Measure traffic, commerce, and success metrics visually to display the most relevant elements on each page of a site.
  • Pre-built reporting

    Adobe SiteCatalyst includes a comprehensive set of ready-to-use reports that can be shared in PDF, Excel, Word, and HTML formats — in stunning 300dpi print quality.
  • Custom reporting

    Enables users to measure any event on their site; including drill-down reporting to answer complex web analytics questions.
  • Vast resources

    Adobe Training Services video modules, user manuals, white papers, and a large knowledgebase of questions are readily accessible for self-paced learning.
  • Decisive social media insight

    Understand the impact of online communities, identify how sharing services contribute to user behavior, and gain insight into user-generated content.
  • Merge social media with business results

    Track specific social media campaigns and activities and then measure how social visitors contribute to online revenue and conversion.
  • Make real-time social campaign adjustments

    Optimize marketing efforts in social media channels as they unfold, not after the opportunity is over.
  • Superior Facebook analytics

    Adobe SiteCatalyst has the capability to measure all key areas of Facebook — 100% of apps, fan pages, ads, and Facebook Connect. Additionally, through the unique partnership between Adobe and Facebook, SiteCatalyst users have access to aggregate demographic information from Facebook.
  • Facebook segmentation

    Segment users by number of friends and categorize these segments by social activity performed to better understand adoption rates.
  • Twitter measurement

    Get insights into what consumers are saying on Twitter about your organization — it's products, services, etc. — in real-time. Identify brand advocates and detractors.
  • Mobilize your marketing

    Accurately profile mobile audiences, mobile devices, and mobile applications on all major mobile platforms.
  • Measure any mobile content

    Adobe SiteCatalyst can measure any mobile content including mobile optimized websites, native mobile applications, and video on leading media sites.
  • Measure any mobile device

    Mobile device reporting from an extensive global library of device profiles to uniquely identify specific mobile device types (feature phone, smart phone, tablet) and manufacturers.
  • Monetize mobile apps

    Understand the most visited mobile app content, how visitors are engaging with the content, and visitor flow across the app, helping you to optimize mobile app content for higher conversion.
  • Industry-leading mobile reporting

    Adobe SiteCatalyst provides 20+ out-of-the-box mobile reports that can be emailed to marketers in a mobile-friendly format for easy reading on mobile devices.
  • Offline mobile measurement

    Offline mobile measurement technology will store app data until a user's mobile device is connected to a network. Available for Android, iOS, and Blackberry.
  • Interactive Adobe SiteCatalyst iPad application

    This mobile application for iPad enables on-the-fly data exploration via trend analysis of key metrics. Users can scroll, swipe, and zoom into a specific time periods, as well as add new metrics with a simple touch.
  • Optimize video performance

    Access in-depth data on individual videos, comparisons between videos, video ad reporting, and which part of a video is most engaging.
  • Interactive video reporting

    Access a prebuilt set of reports summarizing key video related metrics in a dashboard-like view with interactive, clickable charts and graphs to easily find statistical outliers and increase video viewership.
  • Learn how video impacts marketing channels and content consumption

    Video reports are tightly integrated with all site performance metrics, enabling marketers to see the impact of video across all of their marketing channels and by defined audience segments.
  • Optimize video advertising

    With Adobe SiteCatalyst, digital marketers can find sweet-spots for ad placement by seeing the most viewed video sections.
  • Measure video popularity

    Follow video use across 90% of all video sharing sites to understand the impact and effectiveness of viral video campaigns to better monetize online videos. Adobe SiteCatalyst video measurement integrates easily with industry leading video players such as Flash, OSMF, BrightCove, JavaScript, and Silverlight.
  • Live Video Reporting

    Digital marketers and web analysts can measure and monitor live video events without having a predetermined length of the event.
  • Online Business Optimization
  • Digital Marketing Suite
  • Social
    • SocialAnalytics
  • Mobile
  • Advertising
    • SearchCenter+
    • AudienceManager
    • AudienceResearch
  • Conversion
    • Merchandising
    • Publish
    • Recommendations
    • Scene7
    • Search&Promote
    • Test&Target
    • Test&Target1:1
  • Analytics
    • SiteCatalyst
    • Survey
    • Discover
  • Multichannel
    • Insight
    • Insight for Retail
  • Platform
    • Genesis
    • Closed Loop Marketing
    • TagManager
    • DataWarehouse
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