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- Online Marketer's Segmentation Guide
Adobe Discover—Reveal Visitor Insights through Web Analytics Segmentation
Adobe® Discover® provides Web analysts and online marketers with the deepest insights and most concise segmentation as revealed by unlimited real-time visitor information. Discover delivers a comprehensive, multi-dimensional view of customers that enables marketers to make accurate, timely, and insightful decisions and improve the performance of their business. Adobe Discover is part of the Adobe Digital Marketing Suite.
Business Challenges
Today's website visitors are complicated. They can compare sites and products easier than ever before across multiple sessions and even days. As a result, no two visitors and visits are identical. Marketers must understand their unique visitor segments and how their behavior changes over time. It is essential for companies to effectively segment website visitor and visit data in real-time to determine the most effective online marketing strategies and programs with customers.
Adobe Discover helps companies address these business challenges with industry-leading cross-visit analysis. Discover delivers advanced visitor segmentation and navigation features to provide analysts with a more accurate view of the overall visitor website experience and optimize marketing attribution accordingly.
Solution
Adobe Discover is the premier product that addresses these challenges by providing online marketers with the following benefits:
- Cross-visit analysis of website visitor behavior across multiple sessions from initial site visit through conversion for optimized ROI
- Real-time measurement and segmentation of digital customer behavior data for higher conversion and optimized marketing attribution
- Deep understanding of how visitor behavior changes over time at the individual dimension level
- Multisession conversion across different content groups with advanced fallout analysis
- Improved site design, navigation, layout, and content placement, enhancing customer experience
- Multi-report analysis for comparing visitor behavior side-by-side in a single workspace
- Unique customer paths with multidimensional site analysis and dynamic path flow
- Flexible date ranges and customizable retail calendar settings
- Benefits
- Key Features
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Identify new visitor segments
Take advantage of unlimited segmentation to identify new segments or increase the value of existing segments across web and mobile traffic. -
Improve digital experience design, navigation, and conversion
Explore the paths customers are taking—and not taking—across websites to more easily identify which routes are most profitable and lead to the highest conversion. -
Analyze visitor trends
Gain faster and deeper insights on changing visitor trends across any visit and individual dimension level. Compare trends between multiple visits in a single report. -
Enhance user experience
Analyze unlimited data across any page and dimension to better understand the user experience
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Cross-Visit Analytics
Analyze visitor data across multiple sessions from initial site visit through conversion for a better understanding of fallout and the reasons why purchases or conversions do not take place -
Unlimited Real-Time Segmentation
Build concise, shareable customer segments that can be compared to identify new segments, insights, and key performance indicators that increase the value of your web and mobile visitors -
Advanced Pathing
Aggregate the behavior of visitors or drill down to a single visit level to improve customer experience -
Multidimensional Site Analysis
Visualize the complex, nonlinear routes visitors take across websites to improve site design, navigation, layout, content placement, and boost customer conversion -
Multi-Report Workspace Analysis
Easily manage and conduct complex analysis of multiple reports in a single workspace, enabling side-by-side comparison without toggling between separate report tabs -
Advanced Reporting
Dynamically build and analyze online conversion processes on multiple pages with advanced fall-out reports, and apply customizable default settings for enhanced conversion and traffic reporting -
Table Builder
Drag and drop data seamlessly into a more pivot table-like interface to speed up your time to action -
Flexible Calendar Settings
Deploy Discover's flexible date range and custom retail calendar to move beyond rigid first of the month to first of the month reports and enable more dynamic analysis
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