SalesNewz.com

This one is from the archives, but still very relevant. If you want your marketing to really sell to your customers you have to make sure your copy sells, not tells. This post explains how:
Read the rest of this article »

If you’re launching a new product, designing a sale or getting your business ready now for your version of Black Friday or Small Business Saturday, there are series of steps that you need to include in the planning process in order to create the most effective campaign.
Read the rest of this article »

This month on Ecom Experts we are interviewing successful online store owners and learning from them:

• How did they get started online?
• What obstacles did they have to overcome?
• What special tools do they have in their back pocket?
• What tips do they have to help new store owners?
• and much more!

Join me today at 6:00 PM Eastern with our next guest, John Lawson AKA ColderIce.

You can join us LIVE, chat with friends, and ask questions at 6:00 PM Eastern by going to:
www2.webmasterradio.fm/chat.html

More about John:

Everybody wants to make a lot of money online, but most people don’t know how. John Lawson is one of eBay’s most productive sellers and the success of his efforts earned him the recognition as a small business representative on a nationally broadcast American Express commercial. He was dubbed “The Undisputed Guru of eBay” by the host of Fox 5′s Good Day Atlanta!

John has an excellent understanding of E-commerce as well as social media marketing and using tools like Twitter, YouTube, Facebook, Linked In, eBay and Amazon to really take your sales to the next level. John has seen his enterprise from a home-based business, conceived at the kitchen table, to generating million of dollars in online sales. John has been growing and changing his business with the continuously growing world of E-commerce since he began selling a few used books online for extra money back in 2001.

John is a top rated E-commerce professional with sales channels on Amazon, eBay, Yahoo Stores and company web site. He is a certified eBay Platinum Powerseller with more than 100,000 transactions and 135,000 views on YouTube. In business social marketing, John has tens of thousands on of followers on Twitter, Facebook and social marketing sites.

You will love learning from amazing and talented man.

You can join us LIVE, chat with friends, and ask questions at 6:00 PM Eastern by going to:www2.webmasterradio.fm/chat.html

I look forward to seeing you there!

As a social media agency, we’ve been thinking about social media ROI for five years. It’s a complex question, made more complex by the fact that many companies cannot draw a direct line between a marketing action and a purchase. This is not unique to social media, as it’s true of a lot of television advertising, public relations and many other tactics. And while we work with our clients to calculate direct ROI whenever possible, we are today releasing a new model that any brand can use to calculate their return from social media marketing. Read the rest of this article »

Back in 2009, I wrote a blog post forecasting that when the economy finally improved, it would have a deleterious impact on the social web. Read the rest of this article »