CTAM in New York
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TCA: Style Renews ‘Big Rich Texas,' Orders Georgia Spinoff
Andrea Morabito, July 25, 2012Style has renewed Big Rich Texas for a third season and will extend the franchise with new spinoff Big Rich Georgia, the NBCUniversal-owned cable network announced at the TCA press tour Wednesday. More -
Comcast Eyes Hook-Ups
By Todd Spangler, October 10, 2011Comcast — which is planning to deliver on-demand content through Microsoft’s Xbox 360 around Christmas — is also aiming to extend VOD to game consoles from Sony and Nintendo, as well as connected TVs and devices like the Roku set-top, Sam Schwartz, president of Comcast Converged Products, said on a CTAM in New York panel. More -
Showtime Sees Interactive-TV Lift
By Todd Spangler, October 10, 2011Showtime Networks’ interactive TV app — which lets subscribers order the premium network with one click of the remote — won an audience vote as the best out of a field of five contenders in the “iTV Idol: Groundbreaking Applications” session at CTAM in New York. More -
Diversity Week Events Drew Crowd in N.Y.
By Kent Gibbons, October 10, 2011Diversity Week events in New York City — the WICT Leadership Conference, the NAMIC Conference, the Walter Kaitz Foundation annual dinner, the ACC Forum and the CTAM in New York conference — seemed to observers to be well-attended. And the numbers bear out that impression. More -
How to Reel In VOD Viewers
By Kent Gibbons, October 10, 2011Sending fight fans on a free trip to Las Vegas before a big bout and offering the first 10 minutes of a video-ondemand movie for free to hook the viewer into buying — those are among the tactics cable operators are using to pump up the pay portion of the video-on-demand business. More -
Smart Segmentation Breeds Success
By Mike Farrell, October 10, 2011Market segmentation is critical for both cable programmers and operators, but the way that segmentation is done can be the difference between a successful marketing campaign and one that falls short of expectations, according to a panel discussion at the CTAM in New York conference. More -
Networks: Let Your Shows Be Your Brand
By Andrea Morabito, October 10, 2011When it comes to the question of which came first — the show or the brand — the answer is not so clear-cut. More -
BBDO’s Lubars: TV Is Still Gold
By Jon Lafayette, October 10, 2011Cable marketing execs came to hear a top advertising agency exec’s thoughts about the next big thing. Award-winning BBDO creative director David Lubars gave them an answer that was probably surprising, yet familiar. More -
CTAM In NY: Diversity Week Events Drew Crowds
by Kent Gibbons, October 7, 2011With the final numbers tallied, organizers were pleased by the turnout to Diversity Week events in New York City. More -
CTAM in NY: Cable Has Unique Opportunity in Addressable Ads
Mike Farrell, October 7, 2011New York - The cable industry is uniquely positioned to take advantage of its hyper-local presence to further advance the addressable advertising business, a panel of industry experts said at Friday's CTAM in NY closing general session. More
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Comcast--which is planning to deliver on-demand content through Microsoft's Xbox...
natasa– 4/9/2012 9:21:42 PM EDT
in response to Comcast Eyes Hook-Ups
FREEZE FRAME
Outside TV rolls out in New Mexico, Vanilla Ice visits The Independent Show and more event photos for the week of Aug. 13.
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Events
WICT Touchstones Luncheon
September 10-10, 2012Location: New YorkWICT Leadership Conference
September 10-11, 2012Location: New YorkWICT Touchstones Luncheon
September 10-10, 2012Location: New York
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