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Meredith's CMO reshapes its story
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Banking titans compete for consumer loyalty and trust in an era of increased bank fees
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Spotlight
Meredith's CMO reshapes its story
9/1/2012 12:00:00 AM
Nancy Weber had a clear goal when she signed on as CMO of Meredith Corporation in July 2005: define and put a face to the media conglomerate's then audience of 75 million.
The reimaging of Xerox's brand
8/1/2012 12:00:00 AM
As CMO of Xerox, Christa Carone's main challenge is getting the public to recognize the company's vast role as a services provider in the B2B space.
A&M CMO nurtures firm's global rise
7/1/2012 12:00:00 AM
Alvarez & Marsal CMO Rebecca Baker didn't plan a life in marketing. An English major in college with a minor in drama, she credits both concentrations for her success.
CMO's marketing strategy bears fruit
6/1/2012 12:00:00 AM
After working with fast-food companies earlier in his career, Steve Thomas is now trying a healthier approach. Or at least one with more fruit.
IKEA CMO at home with integrated mix
5/1/2012 12:00:00 AM
It's "not the [IKEA] Kool-Aid" that makes IKEA North America CMO Leontyne Green such a brand evangelist. It's the relevance of the brand itself.
Macy's transformation
4/1/2012 12:00:00 AM
Retail icon Macy's refashions its flagship store and marketing strategy.
Subway racks up points with athletes
3/1/2012 12:00:00 AM
Tony Pace, Subway's SVP and global CMO, mixes traditional and digital marketing to drive customer affinity.
AT&T CMO heralds targeted approach
2/1/2012 12:00:00 AM
For David Christopher, AT&T's CMO of Mobility and Consumer Markets, it's the power and speed of technology that have made his career most rewarding.
PCH EVP strikes innovative chord
1/1/2012 12:00:00 AM
Deborah Holland has seen the Publishers Clearing House Prize Patrol surprise sweepstakes winners countless times. But after more than 30 years with the company, Holland, the EVP of creative strategy, communications and consumer affairs, finds the emotional exchange no less compelling today than when she first walked through the doors of PCH's Port Washington, N.Y. headquarters in 1979.
Ritz-Carlton CMO reinvents luxury
12/1/2011 12:00:00 AM
Once Chris Gabaldon, chief sales and marketing officer of The Ritz-Carlton Hotel Co. starts talking about his brand, it's hard for him to stop. He gets on a roll, effusing about how the company has navigated the recession, or its recent brand repositioning, or the launch of its loyalty program, The Ritz-Carlton Rewards. Gabaldon's enthusiasm is, as they say, contagious.
Hearst constructs its digital castle
11/1/2011 12:00:00 AM
Digital or die. That's become the watchword of print brands, urgently harnessing the latest innovations — from social media platforms to smartphones to the iPad — to refashion their businesses for a new media age.
GameStop CMO sees CRM as key
10/1/2011 12:00:00 AM
Mike Hogan may be the CMO of GameStop — the world's largest videogame and entertainment software retailer, with more than 6,100 stores — but people might be surprised to learn that he is not a gamer himself. He is passionate about riding motorcyles and playing tennis, though he practices those activities strictly in the real world.
Valassis delivers on integration
9/1/2011 12:00:00 AM
As a farmer who raises his own crops on a 40-acre farm — plowing the fields on a John Deere tractor, harvesting soybeans, corn and clover — Valassis chairman, president and CEO Alan Schultz knows a thing or two about making things grow, even when conditions aren't always most favorable.
A special occasion at Hallmark Cards
8/1/2011 12:00:00 AM
Last year should have been one nonstop celebration for Hallmark Cards and its marketing chief Lisa Macpherson. The Kansas City, Mo.-based purveyor of greeting cards and other products turned 100, and Macpherson, after about nine years at the company, had recently been promoted to the top marketing job.
Forbes CMO leads multichannel effort
7/1/2011 12:00:00 AM
Jorge Consuegra never stops moving. The CMO of Forbes Media, and two-time New York City marathon veter