Real-Time Marketing:
Optimizes Ad Unit’s Performance within Hours of Launch

In March 2012, Wikia built an interactive ad using the Flite Platform and trafficked it on Wikia’s Basketball Wiki pages. The ad unit highlighted March Madness and featured team logos for the final four teams in the NCAA tournament. The ad’s behavior was based on the viewer’s click – when the viewer would click on each of the four logos, the entire skin of the page would change to reflect the theme of the corresponding team.

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Real-Time Marketing:
Charles Schwab Adjusts to Sudden Downturn in the Financial Market

 

In August 2011, Charles Schwab was in the midst of an ad campaign focused on promoting its mobile app. The campaign was running over 40 million display ad impressions on more than 44 publisher sites. On August 5, in an unprecedented move, the credit rating agency Standard & Poor’s downgraded its rating of the U.S. debt and caused a chain reaction of unexpected events in the financial markets. Panic ensued among investors, resulting in a 600-point plunge in the Dow Jones and 174-point plunge in the NASDAQ. This significant downturn caught the financial world by surprise.

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