Restaurants with Flash web sites and menus
in On Local Business Marketing
In the, “what the $&%# was your web designer thinking” category … In the last two weeks I have had three clients visit for consulting. We met in my office and chose different restaurants to have a meal after our session. How did we choose? Yelp to see what was nearby, then a visit to ...
You have to love the work
in On Entrepreneurship
I’ve worked with some very successful entrepreneurs. I’ve had some success, myself. I’ve written about my frustration with the 4-hour work week, and about the nastiness that is the biz opp side of Internet and information marketing. Here’s where they all collapse into the ultimate test for any entrepreneur. If you are building a business ...
Automating Replays of Teleseminars & Webinars in InfusionSoft – and other CRMs?
in On Teleseminar & Webinar Marketing
The world of automation and replays with both teleseminars & webinars has taken off over the last 6 months. Services that used to cost thousands of dollars … a lot of manpower … and still enough screw-ups to cause sleepless nights have become dramatically cheaper and more fool-proof. I’m in the midst of updating my ...
11 Ways Local Retail Stores Profit from Blogging
in On Local Business Marketing
Blogging. “Ugh. Isn’t that a lot of work? Why bother?” you ask … Here are 11 powerful reasons why. Reasons that, ultimately, add profits to your bottom line. 1. When local retailer’s blog it gives your shop personality. There’s a business principle that people like doing business with other people, not nameless, faceless corporations. Your ...
How Local Email Marketing LOSES Money
in On Local Business Marketing
How many e-mails do you get everyday that you delete without ever reading? If you’re like most people, it’s a lot. Just the other day I got an e-mail from a local wine shop I love and deleted it without a second thought. I love the shop and their wines. I even know the owners ...
3 Secrets for Easy Local Referrals in your Business – Audio Referral Marketing Training
in On Local Business Marketing
“What other people say about you is more powerful and more believable than what you say about yourself.” This is the principle that makes word of mouth marketing so important for local businesses like yours. That, and the fact that word of mouth marketing costs next to nothing So if you’re like most local business ...
On Information Marketing, Internet Marketing & Choices
in On Advice & Information Marketing
WARNING: I edited out most of the “adult” words in the post below, but a few remain. If that bothers you, don’t read it. I have thought about writing this message for almost 5 years, and I never had the courage to do it. The most common question I hear from clients is why I ...
Writing about Information Marketing and (G-d help me) Internet Marketing
in On Advice & Information Marketing
Nearly half of my private consulting work is focused on “achievers” in the information marketing space. Typically coaches, consultants or authors with businesses in, or nearing, the 7 to 8-figure range. While I refuse to work with people who are “selling crap in a box” (see afore mentioned “Internet marketers” and biz-opp scammers) … people ...
Teleseminar & Webinar Automation + Replay Profits
in On Teleseminar & Webinar Marketing
I’m hunkered down at home in Leesburg, VA today, basking in the aftermath of the parts 1 and 2 of the East Coast Blizzard 2010. As I write this, nearly 4 feet of snow have fallen outside my door. At one point, it was falling at about 2 inches an hour. Just piling and piling ...
Spotting Business Ideas by Getting Pissed Off
in On Local Business Marketing
Plenty of ingredients go into a successful business. In the early stages, one of the most important is having the energy and the will and the desire to stick with something even when it appears to be not working. And even when the world is telling you it’s just no good. Having a great idea ...
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