ContentAds the name of MSN contextual ad program with a 2006 launch date

« Study ranks behavioral ads ahead of YPN but behind AdSense | Main | Speaking at SES New York next week »

February 15, 2006

ContentAds the name of MSN contextual ad program with a 2006 launch date

You may have noticed I will be speaking at Mix06 next month (I list upcoming conferences I am speaking at on the right side of my blog), and I was taking some time to check out the speakers of the other sessions when I noticed one of the MSN AdCenter team members names. So I clicked and was taken to a sessions Introducing adCenter – Microsoft’s Next Generation Advertising Platform. And nothing too shocking there, after all, this conference is hosted by Microsoft.

But shocking came while reading the session description where they disclose not only the long awaited name of their new contextual ad program, but also a much narrower timeline for their contextual ad program to launch.

MSN ContentAds is their contextual advertising program name and a launch date will be sometime in 2006.

Introducing adCenter – Microsoft’s Next Generation Advertising Platform Speaker(s): David Jakubowski, Jed Nahum Session Type(s): Breakout adCenter is the next generation of online advertising that will allow you to conveniently plan, execute, and adjust your online advertising programs. Get the insider view of our current search advertising pilot in the U.S., our plans for ContentAds in 2006 and a preview of the innovations we're testing at the Microsoft adLabs.

While it is extremely likely ContentAds will only be in beta for a soft launch in 2006, similar to AdCenter starting off with a small beta, the fact that MSN is planning their program to launch relatively soon in the contextual advertising timeline is very good news to hear. With YPN taking over two years to launch after the introduction of Google AdSense, it wouldn't have been surprising to see MSN not offer their own contextual program until 2007 or 2008.

As far as names go, ContentAds is a good solid choice, albiet slightly on the boring side of things. Not quite as catchy as AdSense but definitely not the mouthful that Yahoo Publisher Network (aka YPN) is.

So, you heard the new name of their program here first ;) I will see what other information I can get from MSN on this. Otherwise, you can bet I will have a front row seat during that session next month at Mix06... provided I am not speaking at the same time! (Side note: my session is Beyond the Banner: Advertising on the Web and Where It’s Going)

Posted by Jenstar at February 15, 2006 01:04 PM

Trackback Pings

TrackBack URL for this entry:
www.jensense.com/mt-tb.cgi/240

Listed below are links to weblogs that reference ContentAds the name of MSN contextual ad program with a 2006 launch date:

» Microsoft ContentAds To Launch In 2006? from Inside Online Advertising
It seems that some digging through a conference announcement to be held next month called Mix06, JenSense has found that Microsoft intends to name their contextual ads program ContentAds. What a boring name. I wonder if it is just their... [Read More]

Tracked on February 15, 2006 04:07 PM

» Announcement of Microsoft's Contextual Ad Program. a MIX06-up? from ReveNews - Scott Jangro
In Jen's newly discovered free time she's been delving into some light reading -- starting with the list of sessions at MIX06, which Microsoft describes as 72-hour conversation between Web developers, designers and business leaders. When you attend MIX... [Read More]

Tracked on February 15, 2006 04:52 PM

» Microsft Reveals Ad Program Name: ContentAds from AdMoolah News and Views
JenSense is reporting that Microsoft has revealed the name of their new contextual advertising program: ContentAds. She found the name in description of a session to be held at the MIX06 conference. Also revealed was that the program will begin this y... [Read More]

Tracked on February 15, 2006 06:16 PM

» MSN Contextual Ads Program Named ContentAds from My Digital Life
JenSense has found out that MSN contextual ads program for publishers will be name ContentAds, when JenSense was reading the Mix06 conference details for Introducing adCenter – Microsoft’s Next Generation Advertising Platform session by Microsoft. ... [Read More]

Tracked on February 15, 2006 06:31 PM

» ContentAds: MSN Contextual Ad Program from Pakpromo :: Brands, Blogs, Social Networks, SEO, RSS
Microsoft is planning to launch MSN ContentAds, their contextual advertising program through MSN … ... [Read More]

Tracked on February 16, 2006 01:43 AM

» ContentAds: Microsoft’s Contextual Ad Program to Launch in 2006 from Contextual Advertising Explained
Jen is reporting that Microsoft has revealed the name of the new contextual advertising program: ContentAds. While browsing through the speakers of Mix06, she noticed one of the MSN AdCenter team members name. Clicking on the name takes to a session c... [Read More]

Tracked on February 16, 2006 03:28 AM

» ContentAds: Publicidad contextual de MSN from Sponsor Actual
ContentAds, por fin sabemos el nombre del servicio de publicidad contextual de Microsoft. Y también, vía Telendro y Jensense sabemos que saldrá a lo largo de este año en fase beta. Lo que no se sabe es cuanto tiempo estará en fase beta (no hay m... [Read More]

Tracked on February 16, 2006 04:56 AM

» MSN to Release Contextual Ad Program, ContentAdsin 2006 from Search Engine Roundtable
JenSense had a really nice find, I mean really nice find. She discovered based on reviewing a session she is speaking at, at the Mix06 conference. Go to the sessions and select "Jed Nahum" from the speaker drop down list,... [Read More]

Tracked on February 16, 2006 05:14 AM

» ContentAds es el Nombre del Programa de Anuncios Contextuales de MSN a Lanzarse en el 2006 from ProWeblogs
Jensense nos cuenta el nombre del nuevo programa de publicidad contextual de MSN próximo a lanzarse durante el 2006, llamado ContentAds. Lo más probable es que el lanzamiento sea en Beta tal como hizo Yahoo con su Yahoo Publisher Network (YPN), cosa... [Read More]

Tracked on February 16, 2006 05:41 AM

» A Name for Microsoft's Contextual Network from ClickZ News Blog
What? You didn't know Microsoft had a contextual network? Well, it doesn't. Yet. But Jensense did some intrepid digging on the site for the MIX conference, and came up with a name: ContentAds. If you expected something more imaginative, well,... [Read More]

Tracked on February 16, 2006 09:08 AM

» ContentAds, l'AdSense di Microsoft from lucatogni.ch
ContentAds è il nome scelto da Microsoft per il suo sistema di pubblicità contestuale, tipo AdSense di Google. Il suo debutto dovrebbe avvenire nel corso del 2006 ed inizialmente, come molti servizi ormai sono abituati a fare, sarà in versione beta.... [Read More]

Tracked on February 16, 2006 09:25 AM

» MSN Contextual Ad Program: ContentAds from Affiliate Business Opportunities
JenSenese: MSN ContentAds is their contextual advertising program name and a launch date will be sometime in 2006. Introducing adCenter – Microsoft’s Next Generation Advertising Platform Speaker(s): David Jakubowski, Jed Nahum Session Type(s):... [Read More]

Tracked on February 16, 2006 03:17 PM

» Microsoft Werbebanner from basimo.de
Nach Google mit seinem AdSense-Programm und Yahoo! mit dem Yahoo! Publisher Network wird anscheinend noch in diesem Jahr Microsoft in die Verbreitung kontextsensitiver Werbung einsteigen (Codename MSN ContentAds). [via jensense] ... [Read More]

Tracked on February 17, 2006 03:59 AM

» Microsoft’s MSN adCenter, contextual ads getting closer from Microsoft News Tracker
Meanwhile, on the contextual Internet advertising front, Nathan Weinberg points out a post at Jensense where Jennifer Slegg reveals what she found while reading the session descriptions for the upcoming Microsoft Mix06 conference where she is to be a ... [Read More]

Tracked on February 17, 2006 05:01 AM

» Office Live, ContentAds, and the Masterplan from ActoNetwork

Two major announcements from Microsoft: the release of Office Live, a web-based business solutions tool (NOT a web-based version of MS Office); and

[Read More]

Tracked on February 17, 2006 10:05 AM

» MSN ContentAds - JenSense Scoops New MSN Ad Publisher Network from Connect 2400
JenSense, an authority in search engine marketing, scooped this one: MSN is going to launch a PPC publishing network. Through astute reading of the program for Microsoft's upcoming Mix06 event, she discovered that there will be an event in which [Read More]

Tracked on February 17, 2006 02:20 PM

» ContentAds from MSN from Simple Views - Musings from a young IT professional.
With all of the buzz around Google’s AdSense, it seems that Microsoft has developed a strategy to compete against it (surprise, surprise). Due to be launched in 2006, it will be called ContentAds. From Jen’s blog: But shocking came while re... [Read More]

Tracked on February 19, 2006 07:05 AM

» Launch Date Out on MSN's Contextual Ad Program from Search Engine Guide Blog
The JenSense blog has the scoop on the new name and launch date of the upcoming MSN adCenter powered contextual ad program. Apparently, the program will be dubbed MSN ContentAds and is expected to launch in beta sometime later this... [Read More]

Tracked on February 20, 2006 12:40 PM

» MSNs Alternative To Adsense from Plans to Prosper
It’s finally been revealed what MSNs offering to compete in the Adsense arena is to be called. The chosen name is ContantAds. Jensense discovered this whilst at a recent browsing the profiles of speakers at a forthcoming meeting and has published... [Read More]

Tracked on February 21, 2006 07:16 AM

» MSN to launch "ContentAds" from searchenginepress.com
Miscrosoft's version of Google AdSense to be released 2006 [Read More]

Tracked on February 22, 2006 01:14 PM

» New Name of MSN PPC program from Hearder.com
[Read More]

Tracked on March 1, 2006 04:37 AM

» ContentAds the name of MSN contextual ad program with a 2006 launch date from Hearder.com
[Read More]

Tracked on March 1, 2006 04:38 AM

» What’s considered commercial advertising at the Windows Live Expo? from Things That ... Make You Go Hmm
Windows Live Expo sounds like an event by the title and it’s actually more of a Craigslist-type site. Expo is like the classified ads of your local newspaper. It uses geotargeting from you IP to figure out approximately where you (your host/ISP)... [Read More]

Tracked on March 1, 2006 08:44 AM

» MSN to Launch ContentAds from
Interesting article on MSN's equivalent to Google's Adsense. [Read More]

Tracked on March 7, 2006 11:53 PM

» Is Google Losing Affiliate Mindshare? from Affiliate Program Tip Blog
Google has been the darling of affiliate marketers for years with both Google AdSense and Google AdWords. But are they now losing the war for hearts and minds in the affiliate marketplace? The combination of increased competition, legal woes, and short... [Read More]

Tracked on March 11, 2006 11:06 AM

» Microsoft’s Contextual Network Is ContentAds from Conversion Rater
Jensense breaks the news that Microsoft’s competitor to Adsense and YPN will be known as ContentAds, and will be released at least in a beta form in 2006. First, let me say that name isn’t going to get any points for originality, but at lea... [Read More]

Tracked on March 15, 2006 02:33 PM

Comments

I meant to mention it when I first saw it, but you have the date of your next engagement listed as Feb 2005. Nice find, btw.

Posted by: Jimmy Daniels at February 15, 2006 06:26 PM

Thats is great news about MSN starting their program sometime this year. Its sure gonna make the whole PPC game very interesting..
I wonder what is going to do to the price paid to publishers on a per click basis?

Thanks for letting us know..

Posted by: Bruce at February 15, 2006 08:50 PM

It's good to know search will be repersented well at Mix06. I was expecting just another Mircosoft .NET geek fest (in a positive sense). See you @ SESNY & later @ Mix06!

Posted by: Giovanni Gallucci at February 18, 2006 01:00 PM

ContentAds seems to be a name already in use - though that sort of thing hasn't stopped Microsoft in the past.

Posted by: paul wells at February 19, 2006 12:13 PM

Anyone know if the beta will be US only like YPN?

Posted by: Paul at February 21, 2006 08:07 AM

February 15, 2006