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Embracing Big Data Can Add Years to a CMO’s Tenure
Nov. 5, 2012

Ian Wolfman, CMO of brand agency IMC2, recently compared the average tenure of a Fortune Global 500 CMO to the lifespan of a fruit fly. The analogy certainly captures the precarious nature of the role.

And while the average tenure of a CMO has increased from 23.6 to 43 months...

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    2012 PRO Award Winner, Best Promotion: Grey Alliance for Canon USA

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Featured
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Nov. 1, 2012
Article
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National Brands Bet Big on Local Marketing: Survey

National brands have learned that, if they play their cards right, marketing on a local level increases sales and earns the community’s loyalty. But there's work to do, according to this survey from Balihoo....More
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Nov. 1, 2012
Article
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December to Deliver Highest Mobile CTR: Report

The latest stats on year-round mobil-use habits of consumers, according to the October MobileSTAT report from Jumptap, Inc....More
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Oct. 29, 2012
Article

Optimizing Your Online Ad Spending Across Platforms

Too often a marketer’s audience definition – the list of specific users they want to reach – is trapped within each media platform. There is huge opportunity to make audiences portable by targeting specific segments across different online media platforms....More
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Oct. 29, 2012
Article

Morton's Offers Menu for History Channel Series

The History channel has formed a deal with the upscale Morton’s Steakhouse to promote the new TV series, “The Men Who Built America,” which premiered earlier this month....More
Oct. 26, 2012
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HGTV Opens Experiential Holiday House 1

HGTV's Holiday House is the next stage in its strategy this year to sidestep some TV, print and outdoor ads in favor of a full calendar of event and experiential marketing programs....More
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Oct. 29, 2012
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Three Initiatives for Motivating Loyalty Members

Participation in loyalty programs is up, but engagement is down. Kelly Hlavinka, managing partner of Colloquy offers solutions....More
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Oct. 23, 2012
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Boost Your Holiday Email Revenue: 8 Tips

As you prepare for the holidays, here are 8 tips to help you fine-tune your integrated email marketing strategy....More
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Oct. 23, 2012
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Optimize Website Tags for Better Data-Driven Marketing

One major retailer recognized the negative impact too many tags created and embraced a radically different approach by changing their data collection infrastructure....More
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Oct. 17, 2012
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Walgreens Innovates Stores Based on Local Demographics

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