Embracing Big Data Can Add Years to a CMO’s Tenure
Nov. 5, 2012
Ian Wolfman, CMO of brand agency IMC2, recently compared the average tenure of a Fortune Global 500 CMO to the lifespan of a fruit fly. The analogy certainly captures the precarious nature of the role.
And while the average tenure of a CMO has increased from 23.6 to 43 months...
Related Articles
- CM Listline Special Report: B2B Big Data Integration
- How to Avoid Big Data Analysis Paralysis
- Using Big Data to Create More Efficient Email Marketing Campaigns 1
- Using Program Optimization to Make the Most of Big Data
- Leveraging Big Data for Customer Engagement
Must Reads
-
Kohl's Targets Customers with a Bagful of Holiday Promotions
2
Kohl’s has just unveiled its 2012 holiday campaign, "Dream Gifts," that would set...
-
More than "Friends": What Works for Brands in Social Marketing
Xerox, Chicken of the Sea and the U.S. Army outline their current and projected...
-
Email, Social Media More Irresistible Than Sex: Study
What's more alluring than a beautiful guy or gal all hot and bothered? The latest...
-
Chief Marketer 2012 Social Marketing Survey: Lots of Choices, Lots of Trials
Chief Marketer’s 2012 Social Marketing Survey finds marketers willing to try new...
Latest Videos
-
Infographic: What's the Buzz at the Social Media Party?
-
Video Comment: Shashi Bellamkonda on CM's 2012 Social Marketing Survey
-
Video Comment: Jayme Soulati on B2B and CM's 2012 Social Marketing Survey
-
2012 PRO Award Winner, Best Promotion: Grey Alliance for Canon USA
-
2012 PRO Award Winner: Arc Worldwide/ Leo Burnett for MillerCoors
-
2012 PRO Award Finalist: Evolution Bureau for Pernod Ricard USA
-
2012 PRO Award Finalist: HBO
-
2012 PRO Award Finalist: TRIS3CT for Newell Rubbermaid Office Products
-
2012 PRO Award Winner: Arc Worldwide/ Leo Burnett for Nestle Purina, Pro Plan
-
Video Helps Plastic Manufacturer Kydex Reach Designers
-
Clif Bar Gets People Geo-tweeting for a Coupon
-
Sauza Pulls a Leaf from the Old Spice Video Playbook
-
IKEA Packs 2,800 Products into Tiny 1.5-inch Web Ad
-
Early Return (Visitors) in the Online Race
-
VW Gets Strong Click Rates from Location-Based Super Bowl Campaign
-
Chevy Sonic's Web Presence Pushes Content as Much as Cars
-
Catalog Spree Says iPad Shoppers Engage More, Spend More
-
Betty Crocker Hits Sweet Spot with How-to Cake Videos
-
Meijer Rolls Out Holiday Digital Sweeps with a Video Hook
-
Amex's "Small Business Saturday" Is Back and Bigger Than Ever
Featured
Nov. 1, 2012
Article
Promo
National Brands Bet Big on Local Marketing: Survey
National brands have learned that, if they play their cards right, marketing on a local level increases sales and earns the community’s loyalty. But there's work to do, according to this survey from Balihoo....More
Nov. 1, 2012
Article
Promo
December to Deliver Highest Mobile CTR: Report
The latest stats on year-round mobil-use habits of consumers, according to the October MobileSTAT report from Jumptap, Inc....More
Oct. 29, 2012
Article
Optimizing Your Online Ad Spending Across Platforms
Too often a marketer’s audience definition – the list of specific users they want to reach – is trapped within each media platform. There is huge opportunity to make audiences portable by targeting specific segments across different online media platforms....More
Oct. 29, 2012
Article
Morton's Offers Menu for History Channel Series
The History channel has formed a deal with the upscale Morton’s Steakhouse to promote the new TV series, “The Men Who Built America,” which premiered earlier this month....More
Oct. 26, 2012
Article
Promo
HGTV Opens Experiential Holiday House 1
HGTV's Holiday House is the next stage in its strategy this year to sidestep some TV, print and outdoor ads in favor of a full calendar of event and experiential marketing programs....More
Oct. 29, 2012
Article
Promo
Three Initiatives for Motivating Loyalty Members
Participation in loyalty programs is up, but engagement is down. Kelly Hlavinka, managing partner of Colloquy offers solutions....More
Oct. 23, 2012
Article
Boost Your Holiday Email Revenue: 8 Tips
As you prepare for the holidays, here are 8 tips to help you fine-tune your integrated email marketing strategy....More
Oct. 23, 2012
Article
Optimize Website Tags for Better Data-Driven Marketing
One major retailer recognized the negative impact too many tags created and embraced a radically different approach by changing their data collection infrastructure....More
Oct. 17, 2012
Article
Promo