The Long Tail

Chris:

The bottom line is that many non-tech companies still see blogging as having more risk than reward.

We've seen some high profile instances where companies are publicly scrutinized for their blog efforts, such as Edelman and Wal-Mart. And we've watched as they've struggled to respond appropriately.

And outside of the tech world, we've yet to see an example where a blog really made a difference for a company, in part because so few people still read blogs.

I believe companies in many industries will sit this out until they see a real value in opening themselves up.

Wow. These are some huge numbers.

Probably the less-appealing blog niche I can think of I'd actually like to thank corporate America for not putting up official corporate blogs.

Blogs are independent in nature, reflecting a personal opinion or experience. Public companies on the other hand are about image and public relations (i.e. smoke and mirrors). Let them keep their boring press releases. They do have a time stamp on those after all..

Love your work. Best Regards, ZS.
(visit my long tail movie experiment dvdideas.com)

Chris, I'm new to blogging and the apparent revolution that I'm witnessing, but I love your stuff. It's interesting, connected, and well written. keep it up.

I am smart auto posting. We are posting from auto machine.

Wow, only 5% of the fortune 500. It will be interesting to see where this is in a few years.. perhaps the web2.0 will fall and the fortune 500 will continue without blogging.. I know the oild companies are making plenty of money without blogs right now. Or maybe the web 2.0 bloggers will take a hold and never look back at the old 500 that noone remembers in a few years because there is no blog of it's existence ;)

Thanks for the great list! I look forward to seeing more Fortunate 500 companies blog in the future.

Good job thanks! Best wishes to owner of this site!

You missed eBay. We have a few blogs. I update the Wiki to add them.

Literati Di Graffito X is the ultimate
independent long tail:
'Sound of Literati' witness the powerful eXperience of the spoken word eXplosion as Phantom X spray the spoken spectacular. . .

I recently took a tour of the Fortune 500 blogosphere and boy was I disappointed. Not only were so few of them taking advantage of the medium but so many of those few are getting it wrong. Not impressed. I think there will be a big market for social media managers int he next few years.

By the way, I just came across this list. This is a very good list. Thanks for putting this together.

I'm glad to see the project relaunch. Thanks for linking to Business and Blogging. I'll be adding Wednesday's review of Eastman Kodak when I get time.