• Solutions Overview
• Business Segment Solutions
• Features

Business Segment Solutions

Designed To Power Any Online Business Model

DirectTrack´s diverse global client base reads like “Who’s Who”—spanning just about every conceivable industry, vertical and business model. 

For nearly two decades, the world’s top brands and ad networks have relied on our proven affiliate marketing and tracking software to:

• Drive new and incremental revenues from online advertising and marketing
• Quickly penetrate new channels and markets
• Expand reach and visibility through targeted mass distribution
• Control branding, communication and fraud
• Acquire new customers and build loyalty
• Enhance operational efficiency and increase profitability
• Gain better intelligence and reporting capability
• Build and nurture partner and publisher relationships

Solutions Perfectly Aligned Around Your Goals and Budget

We help clients achieve and ultimately exceed these goals by aligning our solutions and expertise around their unique business requirements, goals, processes and budgets.

As a matter of fact, we haven´t met a business model we couldn´t help. And we haven´t met a client that hasn´t benefited from our fully-customizable solutions.

• Scalable open architecture built around IAB “certified-accurate” tracking
• All-inclusive, fully-customizable “out-of-the-box” feature set
• Private-label branding capability
• Powerful global features
• Exclusive performance ad “campaign distribution” marketplace
• Comprehensive next-generation API suite

Business Segments / Channels We Support Include:

Merchant Affiliate Programs

Whether you’re already active in performance marketing or are just getting started, we’ve got the perfect solution for any company that is looking to own and manage its own affiliate program.  Gain complete control over revenue, growth, brand visibility, fraud, and the affiliate experience. 

Affiliate Ad Networks

If you’re looking to create and grow a global performance network (or you’ve outgrown existing capabilities), we’ve got the customizable out-of-the-box tools and robust features you’ll need to quickly scale your program—allowing you to focus on driving revenue and building profitable partnerships.

Performance Ad Marketplace (Campaign Distribution)

Expand distribution, revenue and visibility in real time by tapping into the world’s largest proprietary advertising distribution marketplace.  Gain access to millions of performance marketers, enabling you to reach consumers that you would not otherwise be able to target through existing distribution.

Channel Partner Management

Create programs to manage independent resellers (VARs), retailers, or any other third party selling on your behalf.  Streamline and centralize sales, marketing and service-based activities.  Manage, track and facilitate complex online orders while expanding your business volume, partnerships and offerings.

OEM Partner Management

Our OEM solution adds significant value to your integrated product offerings, allowing you to accurately track and manage online business transaction such as activities, performance, compensation and incentives.  We’ll even handle paying your partners so you can focus on your core business.

Display Marketing

Our solution not only provides automated optimization of ads, it enables you to maximize your online media investment by providing visibility into actions and conversions from these viewed ads.  Attribute transactions to specific advertisements—giving you real-time performance data from which to drive sound business decisions. 

Affinity and Loyalty Programs

We can help you leverage and monetize your existing affinity and loyalty program, while strengthening customer loyalty and brand visibility.  Our private-label solution enables you to increase the value of your customer relationships through expanded and incentivized offerings, as well as through enhanced intelligence.

Emerging Channels

Looking to incorporate Twitter, Facebook or Smartphones into your performance marketing mix?  We’ll help you utilize social media, video and mobile marketing to target and gain visibility into your most profitable customers and prospects. Expand revenue, distribution and sales through emerging channel promotions, while offering new content types designed to target viral distribution.

Direct Marketing

Take control and ownership over your direct marketing or lead campaigns.  Our solutions give marketers the ability to monetize, centralize, manage, track and analyze multiple disparate direct marketing channels or campaigns—providing enhanced visibility, revenue potential and operational efficiency.


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