I’m a big baseball fan. Big. Huge. And, we’re in my favorite part of the baseball season: the World Series. Right now, just a couple of teams remain, to determine baseball’s best team. And while it’s easy to tire of sports metaphors, hang with me for a minute. Baseball may look like a kid’s game, [...]

“If you can’t measure it, you can’t manage it,” said Peter Drucker. Social media measurement tools are one of the fast-growing areas of analytics and venture funding. But, did you know, among businesses that purchase them, only 34% are “happy;” 60% say they are merely “okay” and 6% are so frustrated they are ready to [...]

If you think that a scrum is the main reason you’ll never play rugby, you might be right, but you are also missing a type a scrum much more related to marketing. Scrum meetings are cross-functional gatherings that can resemble a free-for-all to an outsider, but that make huge progress in reaching the team’s goal. [...]

Crowdfunding is undoubtedly this year’s hottest topic and trend and with good reason.

Effective article marketing strategies can make the difference between making sales and not. One of the major factors is quality web content writing. It is crucial to reach an online audience, because writing for the web is much different from writing for print media. For example, keyword density is critical when publishing web content. The [...]

Titles or headlines are a lot like promises, which you make to your readers.  If you deliver on the promise of your headline, your readers will thank you.  If you don’t, you will leave readers feeling ripped-off and cheated.  Getting your balance right is what this brief post is all about.

Companies establishing a social media presence may make some missteps. Some of the brands known for their social presence, including Best Buy and Starbucks, can point to mistakes made along the way and to what the brand learned from it.