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Local Display Advertising reach more customers

Expand Your Business's Reach and Exposure
The Local Display Advertising products build brand awareness for your business and put you top of mind when a consumer is ready to make a buying decision.

Reach More Customers

The average online user only spends 4% of their time searching.¹  The YP Local Display Products allow you to target a relevant audience during the other 96% of the time they spend online, while they are performing online activities, like:

  • Reading a news story
  • Posting on a social networking site
  • Sending an E-mail or Instant Message
  • Shopping Online
  • Play a game online
Note: Your ad will only have the opportunity to be seen on selected web properties.  There is no way to predict where or when your individual display ad will appear.

Key Benefits

Target Your Audience

The Local Display Advertising products increase your local reach by delivering your message to a highly targeted and relevant audience on various web and mobile properties.

The products allow you the ability to target online users based on their previous online activities, the content of the sites they visit and information they submit online.  In addition, your campaign can be targeted to online consumers in your specific geographical zone.

Advertise on Mobile
With our mobile diplay advertising solutions, you can expand your reach beyond the online space and build brand awareness with mobile users as they navigate mobile websites and apps.  Reasearch shows that as of Q42011, 46% of US consumers owned a smartphone and 60% of all new wireless phone purchasers were smartphones.²  In addition, mobile is the 4th most utilized media, with consumers' time spent on mobile exceeding their time spent with newspapers or magazines.³

We Do the Heavy-Lifting
Get a complete campaign setup, from initial ad design to ongoing reporting and monitoring. You receive optimized ad placement, easy-to-access online reporting and a flat monthly rate with no upfront costs.  Advertising Solutions does the heavy-lifting to ensure your ads are seen by a relevant local audience.
¹ Neilsen. (2011) State of the Media: The Social Media Report, Q3 2011. Retrieved from blog.nielsen.com/nielsenwire/social/, January 26, 2012.The 11 Neilsen categories of time spent online have been grouped as follows:Social Networking = Social Networks & Blogs (22.5%)Content = Online Games (9.8%), Portals (4.5%), Videos/Movies (4.4%), Current Events & Global News (2.6%)Communication = E-mail (7.6%), Instant Messaging (3.3%)Shopping = Classifieds/Auctions (2.9%)Other = Software Manufacturers (3.2%), Other (35.1%)Search (4%)
² nielsenwire, January 18, 2012. Retrieved from blog.nielsen.com/nielsenwire/consumer/more-us-consumers-choosing-smartphones-as-apple-closes-the-gap-on-android/ March 8, 2012
³ eMarketer. 2011 Average Time Spent per Day with Major Media by US Adults, 2011. Retrieved from totalaccess.emarketer.com/Chart.aspx?R=115752 March 8, 2012.

How this product works

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Step 1

Work with an Advertising Solutions advisor to determine what options best fit your business needs.

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Step 2

With your input, the Advertising Solutions team will set up your campaign from start to finish, from initial ad design to online placement. We help you target online users based on their previous online activities, the content of the sites they visit, and/or information they submit online.

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Step 3

YP -  Advertising Solutions will provide you detailed reports on your clicks, impressions, reach and frequency.

Tracking your ad performance

We want to make sure you have the insights you need to understand how your ad solution is working for you. Through our Online Account Services, you can manage your account in one easy-to-use location. You can review details of your purchased advertising, track your performance, get detailed data on the clicks, calls, and impressions of your ad.

Speak with an Advisor

Have a chat with our marketing advisors and start growing your business right away.

Request a Call

Or when you're ready to talk:
Call us: 1-800-573-0059
We're open 8AM-9PM EST

 

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