Tracking Results
Search engine marketing is an ongoing process. Markets and business models constantly evolve. You should reserve some time each month for reading customer feedback, reading the market, viewing the competition, and creating new ideas to help spread your brand exposure. The web grows with or without you, so if you are stagnant, then you are falling behind.
This section explains why web analytics are so important, using rank checkers to track your progress, why it may take a while to achieve solid results, and what to look for if you are not achieving good results. It also offers tips on how to replicate your success by creating a second page targeting the same keywords.