The Ethics of Blogging
September 10th, 2009 · 6 Comments · Uncategorized
A few people have commented that the events I advertise here tend to be expensive–or, worse, require a lot of work to get into! So I’m glad to announce a freebie that I hope will be as much fun for me as for attendees.
I’ve been invited to participate in a webinar on the ethics of blogging that will take place Thursday, September 24th at 1 PM EST. It’s free to attend; just register online here.
Maggie Fox, founder and CEO of Social Media Group, will moderate. My two co-panelists are Augie Ray, who blogs at Experience: The Blog) and is Managing Director of Experiential Marketing at interactive and social media agency Fullhouse, and John Jantsch, who blogs at Duct Tape Marketing and is a marketing and digital technology coach.
Among the topics to be discussed:
- Transparency: How and when should a blogger reveal revenue sources?
- Pay for play: Blog posts, tweets, and more as marketing tools
- Online privacy
- Astroturfing: Organizations creating artificial “grassroots” campaigns
- Compliance and Legal: What should a corporate blog policy look like? What are a blogger’s legal obligations?
I hope some of you will be able to attend! Regardless, please use the comment thread make suggestions here about topics you’d like me to cover or concerns you’d like to see me address. I know that a lot of you have thought hard about these issues, and I’d like to ethically exploit your collective wisdom.
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6 responses so far ↓
1 Daniel Lemire // Sep 10, 2009 at 12:49 pm
Cool.
As for myself, the status of my blog is explained in my terms of use:
www.daniel-lemire.com/blog/terms-of-use/
2 Daniel Tunkelang // Sep 10, 2009 at 12:52 pm
I like those terms. Am wondering if I should add something similar to my about page. It hasn’t seemed necessary, but perhaps I shouldn’t assume that.
3 Augie Ray // Sep 10, 2009 at 11:18 pm
Daniel, I’m looking forward to being part of the webinar with you! If anyone is interested in learning a bit more, I wrote a two-part series on “Sponsored Conversations,” and I thought I’d share the links:
Paid Blog Posts: The Need for Total Disclosure But Only Partial Independence
www.experiencetheblog.com/2009/08/paid-blog-posts-need-for-total.html
Paid Blog Posts: Ways to Protect and Enhance Brands
www.experiencetheblog.com/2009/08/paid-blog-posts-ways-to-protect-and.html
I look forward to meeting and chatting with you more in the next week or two!
4 Daniel Tunkelang // Sep 10, 2009 at 11:48 pm
Augie, thanks for swinging by and for the links. You can see my own (less elaborated) take on “sponsored conversations” here.
Looking forward to chatting with you live.
5 Ethics of Blogging: Webcast Now Available | The Noisy Channel // Sep 28, 2009 at 11:27 pm
[...] to Robin Fray Carey for posting the webcast of the Ethics of Blogging panel on the Social Media Today site. You can also catch the tweet stream at #SMTWebcast while [...]
6 Jeff Jarvis and Matt Cutts on the New FTC Blog Regulations | The Noisy Channel // Oct 5, 2009 at 11:19 pm
[...] has been anticipated for a while–and discussed during the Ethics of Blogging panel–the United States Federal Trade Commission (FTC) has published explicit guidelines [...]
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